Central European Business Review, 2012 (vol. 1), issue 3

Editorial

Editorial

Miroslav Karlíček

Central European Business Review 2012, 1(3):3

Articles

The Competencies of Managers and Their Business Success

Mariola Laguna, Michal Wiechetek, Wieslaw Talik

Central European Business Review 2012, 1(3):7-13 | DOI: 10.18267/j.cebr.25

The article aims to explain how general and specific managerial competencies relate to the business success of small and medium size enterprises (SMEs). This study was conducted among 264 managers of SMEs. SME success was measured as a subjective assessment of economic growth indicators in comparison with competitors on the market. General and specific managerial competencies were significant predictors of success in running a business. Specific managerial competencies proved to be a mediator between general competencies and SME success. This paper helps provide a better understanding of how individual differences - general and specific managerial...

The Application of PEST Analysis Based on EBRD and IBRD Methodology

Jaroslav Halík

Central European Business Review 2012, 1(3):14-21 | DOI: 10.18267/j.cebr.26

This paper discusses the possible applications of PEST analysis with the use of methodology and data from The European Bank for Reconstruction and Development, and The International Bank for Reconstruction and Development/World Bank/International Finance Corporation. A practical example shows how to use the models when setting up a logistics service company in selected Central/Eastern European markets. The combination of PEST and EBRD/IBRD reports is seen as a viable tool for measuring market potential, its growth or decline, as well as the attractiveness, business opportunity and suitability of access into these countries.

Retail Market Structure Development in Central Europe

Martin Machek

Central European Business Review 2012, 1(3):22-27 | DOI: 10.18267/j.cebr.27

This article analyzes the trends and development of the retailing sector in Central Europe, namely in the Czech Republic, Hungary, Poland and Slovakia. These markets serve about 63 million inhabitants. The retail industry in Central Europe has changed dramatically in the last two decades, and has become a model for successful transformation of emerging markets. The retail market is highly concentrated and dominated by Western European retail chains. International retail chains are using all formats of modern distribution. This article is focusing on the development of hypermarkets, supermarkets and discount stores. Due to international retail chains,...

How Relational Capabilities Matter? Organizational Context and Performance of Internationally Oriented SMEs

Mariola Ciszewska-Mlinarič, Krzysztof Obłój, Franjo Mlinarič

Central European Business Review 2012, 1(3):28-36 | DOI: 10.18267/j.cebr.28

This article sheds light on the organizational context enhancing development of relational capabilities and examines the significance of relational capabilities for SMEs' financial and non-financial performance. The firm's relational capability is measured separately in customers' and suppliers' networks. This study is based on a sample of 67 SMEs from the five most internationalized industries in Slovenia. Research hypotheses are tested with linear regression models. The results support our prediction that fostering internal social capital, coupled with the usage of economic motivators, augments a firm's relational capability in a supplier network,...

Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic

Květa Olšanová

Central European Business Review 2012, 1(3):37-45 | DOI: 10.18267/j.cebr.29

This paper outlines the growing potential of the aging population in Europe with a focus on its impact on the food industry. The importance of mature consumers over the next few decades will radically grow. The impact on companies' volumes will be significant without sophisticated innovations in products and communication. The objective of this paper is to selectively highlight relevant research of the segment of senior consumers and using this to clarify two important areas with significant implications for marketers: (i) the importance of the senior segment for future food marketing and (ii) the specifics of the mature segment in terms of benefits...

Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic

Petr Jirsák, Petr Kolář

Central European Business Review 2012, 1(3):46-50 | DOI: 10.18267/j.cebr.30

The objective of this research is to analyze the customer service orientation and policy of Czech logistics providers (3PLs), global shipping lines and multimodal transport operators (MTOs). Evaluating customer orientation in the market of transport and logistics is a highly complex task. To obtain the data necessary for an informed analysis, open interviews will be made and questionnaires will be distributed to the relevant companies' managers in the Czech Republic. Due to the concentration of container and logistics activity within the relatively small number of important market players active in the country's market, the approach of market characteristics...

Interview

Gernot Mittendorfer: If People do not have the Right Attitude, Not Even the Best Coach Can Replace It

Tomáš Poucha, Zuzana Anna Palzer

Central European Business Review 2012, 1(3):51-54 | DOI: 10.18267/j.cebr.31

Discussion

Surveillance and the Workplace

Daniel Slavíček

Central European Business Review 2012, 1(3):55-56 | DOI: 10.18267/j.cebr.32