Central European Business Review 2012, 1(3):46-50 | DOI: 10.18267/j.cebr.30

Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic

Petr Jirsák1, Petr Kolář2
1 Ing. Petr Jirsák, Ph.D., Assistant Professor, Department of Logistics, Faculty of Business, Administration, University of Economics, Prague, nám. W. Churchilla 4, 13067, Prague 3, Czech Republic, jirsakp@vse.cz
2 Ing. Petr Kolář, Ph.D., Assistant Professor, Department of Logistics, Faculty of Business, Administration, University of Economics, Prague, nám. W. Churchilla 4, 13067, Prague 3, Czech Republic, petr.kolar@vse.cz

The objective of this research is to analyze the customer service orientation and policy of Czech logistics providers (3PLs), global shipping lines and multimodal transport operators (MTOs). Evaluating customer orientation in the market of transport and logistics is a highly complex task. To obtain the data necessary for an informed analysis, open interviews will be made and questionnaires will be distributed to the relevant companies' managers in the Czech Republic. Due to the concentration of container and logistics activity within the relatively small number of important market players active in the country's market, the approach of market characteristics will be case study based. Moreover, the research will offer an important analysis of the shipping lines' and logistics providers' services in terms of customer service policy in the Czech Republic. If possible and feasible given the data, a survey of customer perspectives will also be undertaken. The conceptual part of the paper focuses on a literature review, methodology and anticipated results only.

Keywords: container shipping; customer orientation; logistics provider; multimodal transport operator;shipping line
JEL classification: L91, M16, M31

Received: September 16, 2012; Revised: December 1, 2012; Published: December 31, 2012  Show citation

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Jirsák, P., & Kolář, P. (2012). Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic. Central European Business Review, 1(3), 46-50. doi: 10.18267/j.cebr.30
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