Central European Business Review 2012, 1(3):14-21 | DOI: 10.18267/j.cebr.26

The Application of PEST Analysis Based on EBRD and IBRD Methodology

Jaroslav Halík
Ing. Jaroslav Halík, MBA, Ph.D., Senior Lecturer, University of Economics, Prague, Department of International Trade, Faculty of International Relations, W. Churchill Sq. 4, 13067 Prague 3, Czech Republic, halik@vse.cz

This paper discusses the possible applications of PEST analysis with the use of methodology and data from The European Bank for Reconstruction and Development, and The International Bank for Reconstruction and Development/World Bank/International Finance Corporation. A practical example shows how to use the models when setting up a logistics service company in selected Central/Eastern European markets. The combination of PEST and EBRD/IBRD reports is seen as a viable tool for measuring market potential, its growth or decline, as well as the attractiveness, business opportunity and suitability of access into these countries.

Keywords: PEST, EBRD, IBRD, IFC, business, opportunity
JEL classification: M21

Received: August 14, 2012; Revised: November 5, 2012; Published: December 31, 2012  Show citation

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Halík, J. (2012). The Application of PEST Analysis Based on EBRD and IBRD Methodology. Central European Business Review, 1(3), 14-21. doi: 10.18267/j.cebr.26
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