Central European Business Review - Forthcoming articles

From Taking Charge to Taking It to Heart: Proactive Personality and Emotional Labor at Work

Yongjun Choi, Haeseen Park

Central European Business Review X:X | DOI: 10.18267/j.cebr.415

This study examines the relationship between proactive personality and emotional labor strategies (i.e., deep acting and surface acting), with particular attention to the mediating role of psychological ownership and the moderating effect of role overload within the mediating relationships. Cross-sectional data were collected from 330 full-time service employees in South Korea. Hypotheses were tested using multiple regression analyses supplemented by the PROCESS macro for mediation and moderated mediation analyses. Results showed that proactive personality was positively related to psychological ownership, and psychological ownership was positively...

How Audiences Value Social Media Content: A Comparison of Video and Image Formats

Flavia Herle, Ioana Dan

Central European Business Review X:X | DOI: 10.18267/j.cebr.418

This study investigates the perceived value of social media content across four key dimensions – informational, entertainment, aesthetic, and social – by comparing video and image formats. Drawing on the theory of consumption values and advertising value theory, the paper offers a multidimensional framework of content value that moves beyond conventional engagement metrics. A 2x3 between-subjects experimental design was implemented, involving 403 participants exposed to either image or video-based posts on Facebook, Instagram, or TikTok over a seven-day period. Three-way ANOVA analyses revealed that perceptions of social media value...