Central European Business Review - Forthcoming articles
The TOBE Playbook: Identifying Barriers and Drivers of Digital Success in the Service Sector
Ottó Csiki, Rebeka Pop, Máté Baksa, László Seer
Central European Business Review X:X | DOI: 10.18267/j.cebr.410 
The process of digitalization varies across organizations, with many encountering significant barriers that hinder them from fully using the benefits of digital technologies. This limitation is primarily attributed to a lack of knowledge and expertise. This study aims to answer the following research question: what are the most important factors that affect technology adoption in the service sector? Drawing from the literature findings, a semi-structured interview protocol was applied to facilitate exploratory discussions. Six service companies were analyzed. Based on the interviews conducted, organizational factors emerged as the most prevalent...
Impact of Carbon Emissions as Anti-ESG Factor on the Performance of Financial Markets in China
Monika Matušovičová, Sandra Matušovičová
Central European Business Review X:X | DOI: 10.18267/j.cebr.412
The article researches the impact of anti-ESG factors on financial markets in China and its consequences for the countries of Central Europe. In this connection, the specific aim of the article was to analyze whether CO2 emissions, as the main factor against ESG concept, negatively affect the return of stock and bond investments in the extreme environment of the world's largest producer of emissions - China. The multiple linear regression (MLR) model method was used for explaining the investment return according to Khan’s and Long’s model specification, applied on annual data for investment horizon from 1991 to 2023....