Central European Business Review, 2017 (vol. 6), issue 4


How Can Creative Workplaces Meet Creative Employees?

Anita Kolnhofer Derecskei, Viktor Nagy, Zita Zoltay Paprika

Central European Business Review 2017, 6(4):3-19 | DOI: 10.18267/j.cebr.187

The aim of this study is to identify the individual and contextual factors that facilitate or hinder employees’ creativity. However, in this paper the literature is also referring to critical factors that impact employees’ creativity. According to the creativity’s state of the art, we focused on factors based on creativity’s 4P, choosing Person (characteristics of creative persons) and Place (environmental factors that influence creativity). Considerable research efforts have been invested to explore the possible connections between these two domains by investigating the Hungarian labour market. We found that the probability...

The Business Excellence Models in Czech Enterprises: The Effects of Business Strategy on Performance

Pavel Adámek, Radka Bauerová, Jana Kadlubcová, ©árka Zapletalová

Central European Business Review 2017, 6(4):20-29 | DOI: 10.18267/j.cebr.188

Business excellence develops and strengthens the management systems and processes of an organization to improve performance and create value for stakeholders. Business excellence models frameworks can help to an organization to focus thought and action in a more systematic and structured way leads to increased performance. The paper focuses on the business strategy of Czech enterprises in the context of business excellence models. The objective of the paper is to identify the relationship between business strategy and international performance of Czech enterprises. The enterprises included in the study are 490 enterprises established in the Czech...

Consumer Attention Online: How to be Visible?

Viktorija Grigaliūnaitė, Lina Pilelienė

Central European Business Review 2017, 6(4):30-44 | DOI: 10.18267/j.cebr.189

The axiom “unseen – unsold” implies that marketing communication cannot be effective if it does not bypass the filter of attention, which is difficult in today’s information clutter. As internet has emerged as powerful channel for marketing communication, the same axiom applies to the online marketing communication. In this research the analysis and synthesis of scientific literature as well as two eye tracking experiments are applied for the analysis of internet context-related elements influencing consumer visual attention and as a consequence having influence on consumer behavior. As a result, the guidelines for the selection...

Comparing Entrepreneurial Passion of Social and Commercial Entrepreneurs in the Czech Republic

Tamar Balgiashvili

Central European Business Review 2017, 6(4):45-61 | DOI: 10.18267/j.cebr.190

Social Entrepreneurship has become a buzzword due to the exponentially rising number of scientific works devoted to this topic. The prevalent part of the research focuses on the social side of the venture, while the other equally important entrepreneurial side is still in the shadows. Can it be that social entrepreneurs do not value the entrepreneurial aspect (inventing, founding and developing) of social entrepreneurship and are engaged in these activities merely because of other goals and passions (for example “helping”, “social welfare” etc.)? This research conducted in Entrepreneurial passion, aims to identify the differences...

Book Reviews

Book Review: International Business Operations

Ilya Bolotov

Central European Business Review 2017, 6(4):62-63 | DOI: 10.18267/j.cebr.191