Central European Business Review, 2016 (vol. 5), issue 2



Ondřej Machek

Central European Business Review 2016, 5(2):3 | DOI: 10.18267/j.cebr.147


Adoption of Social Media for Public Relations by Museums

Bojana Suzić, Miroslav Karlíček, Václav Stříteský

Central European Business Review 2016, 5(2):5-16 | DOI: 10.18267/j.cebr.148

Conceptual evolution of the Internet and Web, substantiated through Web 2.0 and the emergence of online social networks, reinvented the way that enterprises interact with their customers. Museums, as cultural institutions with an important mission, are not unaffected by that change, however. In order to fulfil their duties and societal purpose successfully, they have to attract visitors' attention and engage the public effectively in a highly competitive and saturated environment. The goal of this paper is to analyze and compare the social media presence of museums in two European capitals. It focuses on museums in Prague and Berlin, and considers...

The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)

Andrea Escobar

Central European Business Review 2016, 5(2):17-36 | DOI: 10.18267/j.cebr.149

In recent years the luxury industry has been strongly affected by the rapid evolution of digital technology and the internet. The use of the internet and the new digital technologies has contributed to the growth of the market and its different sectors. This meant an advantage for others, but for the luxury sector, it has been a challenge and the adaptation process slow. The online participation - in certain cases incipient - of some brands in the sector has been directed by new consumption habits, which had an impact in the marketing and communication strategies on a managerial level. Based on a theoretical review, this paper proposes a central concept...

Income Contingent Repayments How Can We Get into a Debt Trap?

Edina Berlinger, György Walter

Central European Business Review 2016, 5(2):37-46 | DOI: 10.18267/j.cebr.150

Income contingent schemes have been widely used in student lending in the last few decades. Recently, in the aftermath of the crisis of 2007-2008, several authors argued that income contingent loans have much better risk profiles than traditional fixed loans, and they proposed to extend their scope to other areas of retail lending, too. Hence, understanding this scheme can be relevant from the point of view of both human resource management and financial engineering. In this paper we analyzed the unusual characteristics of income contingent repayments, and derived closed formulas for stability, success and shape. We concluded that humped debt paths...

The Role of Accountant in the Estonian Enterprise

Ergo Ottoson, Monika Nikitina-Kalamae, Natalja Gurvitš

Central European Business Review 2016, 5(2):47-56 | DOI: 10.18267/j.cebr.151

Recent developments and changes in the modern economy as well as falls and rises of large corporations have brought up the public interest towards the accounting discipline, and have resulted in a growing demand for accountant specialists as educated professionals. The aim of the present research is to find out what is the role of the accountant in the modern enterprise. The authors conducted a survey among Estonian accounting specialists and managers. The results of the survey clearly indicate that in most Estonian companies, accountants are actively assisting members of the board to make vital decisions, and their competence, knowledge and skills...

A Comparative Analysis of Polish and Czech International New Ventures

Lidia Danik, Izabela Kowalik, Petr Král

Central European Business Review 2016, 5(2):57-73 | DOI: 10.18267/j.cebr.152

The goal of this paper is to compare the characteristics of Polish and Czech companies which follow the Born Global internationalization model. More concretely, the analysis aims to discover the differences or similarities in terms of the internationalization paths of Polish and Czech SMEs in the characteristics of their managers in terms of the so-called "international vision" and in their innovativeness level. The introductory part of article provides a description of this internationalization model and the International New Ventures traits (INV) and summarizes the recent studies on this topic conducted in Poland and Czech Republic. In the empirical...

Analysis of Factors Influencing Financial Leverage In Lithuanian Listed Companies

Dalia Kaupelytė, Domas Mscichauskas

Central European Business Review 2016, 5(2):74-86 | DOI: 10.18267/j.cebr.153

The goal of the paper is to identify factors influencing financial leverage in Lithuanian listed companies. The factors influencing financial leverage have been analyzed in theoretical and empirical literature although the authors haven't found this type of research done in Lithuania. The authors analyze the theories explaining financial leverage and factors influencing financial leverage. Survey data include 2008-2012 year financial statements of 30 firms listed on the NASDAQ OMX Vilnius stock exchange. The methods used in this paper include econometric and regression analysis. The research allowed the confirmation of financial constraints (specifically,...