Central European Business Review, 2016 (vol. 5), issue 1



Ondřej Machek

Central European Business Review 2016, 5(1):3 | DOI: 10.18267/j.cebr.140


Developing Business School Strategies: A Practitioner-Oriented Conceptualization

Daniel Seelhofer

Central European Business Review 2016, 5(1):5-28 | DOI: 10.18267/j.cebr.141

This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.

Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View

Radek Tahal, Václav Stříteský

Central European Business Review 2016, 5(1):29-36 | DOI: 10.18267/j.cebr.142

Opera has a famous history and even the present-day repertoire in opera houses mostly consists of classical and well-known works. Marketers are trying to find new ways that would enable opera lovers all over the world to enjoy top quality performances. One of the most successful models is real-time transmissions of operas to geographically remote cinemas. Cinemas from all around the world participate in the project. In this paper, the authors analyze the spectators' profile and point out differences between North America and the Czech Republic, focusing on transmissions of performances by the Metropolitan Opera in New York. The authors submit a detailed...

Global Crisis and Upgrading of MNCs' Manufacturing Subsidiaries: A Case Study of Hungary

Andrea Szalavetz

Central European Business Review 2016, 5(1):37-44 | DOI: 10.18267/j.cebr.143

The purpose of this paper is to investigate the impact of MNCs' crisis-driven cost-cutting and organizational restructuring actions on their local subsidiaries in Hungary. We hypothesize that much of the cost-cutting minded and efficiency-focused organizational transformation prompted by the global crisis of 2008 can actually be beneficial to some subsidiaries. Drawing on interviews carried out at 13 manufacturing subsidiaries, we find that upgrading occurs partly as a consequence of MNCs' pressure to reduce costs and improve efficiency, partly as an outcome of organizational restructuring and resources reallocation, and partly as a result of an increasing...

Attitude of Management Students towards Whistleblowing: Evidence from Croatia

Mario Bogdanovic, Ladislav Tyll

Central European Business Review 2016, 5(1):45-61 | DOI: 10.18267/j.cebr.144

This study examines the attitude of management students towards whistleblowing in a sample of 121 master students of business ethics at the Faculty of Economics University in Split, Croatia. The three measurement instruments include whistleblowers' attitudes (3 items), whistleblowing attitudes (2 items) and potential types of whistleblowing reactions (8 items), i.e. external reactions (4 items) and internal reactions (4 items). The results of the study indicated a positive attitude toward whistleblowing and whistleblowers. The authors also found that female students exhibited more confidence in management and were more prone to whistleblowing than...


Higher Education in Central Europe and its Impact on Countries' Competitiveness

Hana Machková

Central European Business Review 2016, 5(1):62-68 | DOI: 10.18267/j.cebr.145

Book Reviews

Business in Russia

Ilya Bolotov

Central European Business Review 2016, 5(1):69-70 | DOI: 10.18267/j.cebr.146