Central European Business Review 2016, 5(1):5-28 | DOI: 10.18267/j.cebr.141

Developing Business School Strategies: A Practitioner-Oriented Conceptualization

Daniel Seelhofer
Daniel Seelhofer, Department of International Business, Zurich University of Applied Sciences, School of Management and Law, Stadthausstrasse 14, CH-8401 Winterthur, Switzerland, seda@zhaw.ch

This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.

Keywords: strategy development; strategic planning; business school
JEL classification: J2

Received: December 12, 2015; Revised: March 1, 2016; Published: March 30, 2016  Show citation

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Seelhofer, D. (2016). Developing Business School Strategies: A Practitioner-Oriented Conceptualization. Central European Business Review, 5(1), 5-28. doi: 10.18267/j.cebr.141
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