Central European Business Review, 2015 (vol. 4), issue 1



Ondřej Machek

Central European Business Review 2015, 4(1):3 | DOI: 10.18267/j.cebr.105


The Competences of HR Managers and their Impact on the Organizational Success of MNCs' Subsidiaries in the CEE Region

József Poór, Agneš Slavić, Nemanja Berber

Central European Business Review 2015, 4(1):5-13 | DOI: 10.18267/j.cebr.106

Multinational companies that have settled in Central and Eastern Europe (CEE) significantly contribute to the recognition of modern HRM concepts and implementation of the relevant HRM practices in the region (Lewis, 2005). To be a strategic partner, HRM managers have to possess various professional and personal competences (Orme, 2010). The aim of this paper is to analyze the main competences of HR managers and their impact on companies' performances. The research hypothesis, based on 2012-2013 CEEIRT data, is that there is a statistically significant relationship among the HR managers' competences and the performances of the MNCs' subsidiaries in...

The World Economy in the Times of Financial Crisis and its Impact on European Energy Policy

Peter Baláž, Juraj Bayer

Central European Business Review 2015, 4(1):14-22 | DOI: 10.18267/j.cebr.107

Since 2007, globalization of the world economy has led to the expansion of the financial crisis. It affects the long-term international negative positions of EU members. They reacted to the new situation by carrying out structural reforms and by support of new adaptation programs. An important element of this process was the preparing of the convergence of the national energy policies in the framework of the Europe 20-20-20 program, which should remain one of the determining elements of their success in support of the international competitiveness of the EU.

A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty

S. M. Kamrul Islam Shaon, Hasebur Rahman

Central European Business Review 2015, 4(1):23-36 | DOI: 10.18267/j.cebr.108

This paper has been devoted to theoretically examining the Customer Relationship Management (CRM) agenda which has been dominating the business world in recent years. Customer relationship management is a new competitive weapon for organizations for serving internal and external customers. Today's organizations are focusing on conquering the minds of customers, to make them satisfied and loyal with the help of sophisticated, well-organized CRM efforts. This paper is to explore the CRM agenda in organizational interfaces and its effectiveness with regards to customer satisfaction and customer loyalty. The related literature demonstrates that there is...

Export Promotion Framework of the Czech Republic

Stanislav Richter

Central European Business Review 2015, 4(1):37-49 | DOI: 10.18267/j.cebr.109

This article elaborates the export promotion framework in the Czech Republic. It reviews the current literature and introduces the basic approaches and objectives that should be followed by a properly established export promotion system and describes the historical as well as contemporary development of the export support scheme in the Czech Republic. Subsequent research was then conducted in order to obtain a basic idea how the awareness about export support is spread among Czech companies. Outcomes of the survey are then used as inputs to suggest how to increase the effectiveness of export support.

Ten Rules for Dealing with Negative Contributions in Social Media

Adriana Stránská, Václav Stříteský

Central European Business Review 2015, 4(1):50-60 | DOI: 10.18267/j.cebr.110

Social media is becoming a key part of business communication strategy. Despite all the advantages, social media also poses a threat to business reputation. Dissatisfied customers can reach a large audience and share their negative experiences with others. This paper deals with the impact of social media on the practice of public relations. The goal of the paper is to formulate a set of rules for dealing with negative contributions and generally with crisis communication in social media. It is based on two surveys. Individual interviews with social media experts are the core part of the analysis. They are complemented by questioning of consumers to...

The Financial Analysis of the Hungarian Automotive Industry Based on Profitability and Capital Structure Ratios

Gabor Szucs

Central European Business Review 2015, 4(1):61-73 | DOI: 10.18267/j.cebr.111

The present study aims to investigate the economic processes taking place in the Hungarian automotive industry primarily by means of descriptive and multivariate statistical models. The purpose of the analysis is to present the performance of the sector via the ratios describing the operation. First the database and the applied methods - which are the factor and cluster analysis - will be described. Statement of the results begins with a descriptive statistical analysis of the financial ratios, where besides market share we get a whole picture of the operation of the determinative companies of the branch and the factors influencing the last six years....


Stephen Blanchette: What Do Companies "Say" and What They Actually "Do" - How to Close the Gap Inbetween?

Lucie Brichová

Central European Business Review 2015, 4(1):74-78 | DOI: 10.18267/j.cebr.112