Central European Business Review, 2014 (vol. 3), issue 1



Miroslav Karlíček

Central European Business Review 2014, 3(1):3 | DOI: 10.18267/j.cebr.68


Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany

Michael Bahles

Central European Business Review 2014, 3(1):7-12 | DOI: 10.18267/j.cebr.69

In international macroeconomics, there is a specific concept explaining deviations in international trade relations showing that countries have a bias and a strong preference for the consumption of their home-country goods. This article presents an application of the concept on brand preferences in West and East Germany, where a home-bias-in-consumption has been observed for the East of Germany. It is the first application of the concept on the territory of brand preference that explains the strong rootedness of the Eastern German consumers to their regionally known and familiar brands. The goal of the article is to elaborate more deeply the differences...

Several Conclusions from Research of Insolvency Cases in the Czech Republic

Luboš Smrčka, Jaroslav Schönfeld

Central European Business Review 2014, 3(1):13-19 | DOI: 10.18267/j.cebr.70

The survey of real outcomes of insolvency proceedings in the Czech Republic analysed by this study took place during 2012 and 2013. This is the first survey that enables (on the basis of a statistically declarative sample) the ascertainment of certain crucial data as to the actual outcome of insolvency proceedings in the Czech Republic, i.e. especially as to the yields which creditors obtain. The study analysis outcomes drawn from two waves of statistical research, compare these two waves together and place the results gained into an international context. In addition, the study also brings forward basic information on the structure of the insolvency...

Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category

Alena Farková, Markéta Lhotáková

Central European Business Review 2014, 3(1):20-26 | DOI: 10.18267/j.cebr.71

A lot has been said and written about online communication in the past several years, and just as any new phenomenon, online communication is a disputable topic in many companies. The objective of this article is to analyse the behaviour of Czech consumers online and their preferences for the different online communication channels in the consumer goods category. We have examined what digital media are and how companies can use them, including a close examination of the Czech Internet population. As many of the research studies and data lead to different conclusions, especially concerning communication on social media, we have decided to apply the...

Training and Job Satisfaction for Organizational Effectiveness: A Case Study from the Banking Sector

Hasebur Rahman

Central European Business Review 2014, 3(1):27-34 | DOI: 10.18267/j.cebr.72

Every organization needs well-adjusted, trained, and experienced people to perform its activities effectively and efficiently. Today's business environment has become complex; the training for employees' education is becoming a diver for adjusting dynamic change in organizational interfaces. This survey reveals that employee training and job satisfactions have a significant positive relationship with organizational effectiveness. The survey also indicates that job dissatisfaction has an insignificant relationship with organizational effectiveness in commercial banks. The study indicates that to chase dynamic business environments, management should...

INFA Performance Indicator Diagnostic System

Inka Neumaierová, Ivan Neumaier

Central European Business Review 2014, 3(1):35-41 | DOI: 10.18267/j.cebr.73

Financial analysis is an essential tool for those interested in assessing the economic management situation of enterprises and subsequent decision making. The aim of this article is to demonstrate the capacity the IN Financial Analysis (INFA) system has to inform, i.e. its information capability. This is a tool that allows users to comprehensively assess the economic management of enterprises in that it causally links the indicators of financial controlling and risk controlling. We apply it to the best industrial enterprises in the Czech Republic in 2011 and 2012 and at the same time use the representative database of the Ministry of Industry and Trade...

Designing HR Organizational Structures in terms of the HR Business Partner Model Principles from the Perspective of Czech Organizations

Marek Stříteský, Martin John David Quigley

Central European Business Review 2014, 3(1):42-50 | DOI: 10.18267/j.cebr.74

This paper describes new trends related to the concepts contained in HR organizational structures within Czech organizations. In addition, it describes the specifics of the roles played by HR in those organizations which have transformed their HR departments in terms of the principles of the HR Business Partner Model, both in theory based on available resources, and at the practical level based on the results of primary examination. The goal of this paper is to present the key perceptions of the changes made in the HR structure within the organizations, as well as the impact of these changes on the effectiveness of the HR departments concerned. Another...


Hana Machková: Cooperation with Students Pays off for Companies

Tomáš Poucha

Central European Business Review 2014, 3(1):51-55 | DOI: 10.18267/j.cebr.75


What Colour is Your Ocean?

Gillian Pritchett

Central European Business Review 2014, 3(1):56-57 | DOI: 10.18267/j.cebr.76

Book Reviews

Disciplined Entrepreneurship: 24 Steps to a Successful Start-up

Gillian Pritchett

Central European Business Review 2014, 3(1):58-59 | DOI: 10.18267/j.cebr.77