Central European Business Review, 2012 (vol. 1), issue 2



Miroslav Karlíček

Central European Business Review 2012, 1(2):3 | DOI: 10.18267/j.cebr.11


Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium

Mathias Schüz

Central European Business Review 2012, 1(2):7-15 | DOI: 10.18267/j.cebr.12

There are many reasons to reconsider the terms "corporate responsibility" and "sustainability". Despite their inflationary use, there is still no convincing concept, which combines these terms. This paper, for the first time, presents a holistic model of "Sustainable Corporate Responsibility" (SCR) mirroring all its different scopes in space and time. It outlines a philosophically founded introduction into the terms of "corporate responsibility" and "sustainability" and how they are interlinked. It, furthermore, emphasises a holistic understanding for what and to whom one should take on responsibility: In order to realise sustainable success in business...

Responsible Management Education for 21st Century Leadership

Markus Prandini, Petronella Vervoort Isler, Petra Barthelmess

Central European Business Review 2012, 1(2):16-22 | DOI: 10.18267/j.cebr.13

This paper discusses possible approaches for business schools regarding how to educate students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy. On the basis of the recently published Principles for Responsible Management Education (PRME) as well as contemporary learning theories, the paper provides concrete recommendations about how to foster students' development towards becoming long-term thinking, responsible business leaders. The paper argues that student learning needs to occur within powerful learning environments to provide active, problem-based and self-directed...

"Fake Product? Why Not!" Attitudes Toward the Consumption of Counterfeit Goods in CEE as Shown on the Example of Slovakia

Denisa Kasl Kollmannová

Central European Business Review 2012, 1(2):23-28 | DOI: 10.18267/j.cebr.14

This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is no longer typical only for the luxury market, where branding together with genuine source play a crucial role and the business of top luxury has been rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, and even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it into the context of other CEE countries....

Supporting Entrepreneurial Behavior and Innovation in Organizations

Martin Lukeš

Central European Business Review 2012, 1(2):29-36 | DOI: 10.18267/j.cebr.15

This is a conceptual paper that focuses on the existence and support of entrepreneurial behavior and innovation in larger organizations. It first suggests why it is important to pay attention to entrepreneurship and innovation and then defines corporate entrepreneurship. Typical barriers of entrepreneurial activities are described as well as innovation dilemmas that organizations solve. The innovation process is not linear, but six components of innovative behavior may be identified, together with specific roles employees play when moving the idea forward from idea creation to implementation. Important factors influencing the success of entrepreneurial...

Is diversification a Strategic Advantage? The Example of Automotive Components in the Czech Republic

Lukáš Mohelský, Hana Machková

Central European Business Review 2012, 1(2):37-45 | DOI: 10.18267/j.cebr.16

The automotive industry is a key sector of the Czech national economy. Its share of GDP represents more than 8% and the Czech Republic is the 14th biggest producer of personal cars in the world. The goal of this article is to analyze the development of the customer portfolio of automotive suppliers in the Czech Republic from the perspective of their international location. The diversification of the portfolio can be measured in many ways. The approach in this article relies both on the usual statistical tools (concentration ratio, Lorenz curve, Gini coefficient, Herfindahl-Hirschman index) and on specific approaches such as the number of...

The Influence of National Culture on American Business People - Managerial Implications for Central Europe

Gina M. Cook

Central European Business Review 2012, 1(2):46-51 | DOI: 10.18267/j.cebr.17

This text presents some of the fundamental values and traits of American national culture with a focus on their potential effect on the behavior of US business people. The goal of the article is to map potential differences from the habits and norms typical in the Central European region (CEE region), i.e. to identify those which might have an important impact on business activities. Methodologically, the text includes a brief literary review including various different cultural frameworks; the paper then utilizes primarily descriptive and comparative methods, as well as analysis and synthesis, to comprehend the issue in hand. The author complements...


Hermann Simon: The Education of Managers has to be Very Practical

Tomáš Poucha, Tomáš Říčka

Central European Business Review 2012, 1(2):52-54 | DOI: 10.18267/j.cebr.18


Sustainable Education for Future Managers and Entrepreneurs

Mathias Schüz

Central European Business Review 2012, 1(2):55 | DOI: 10.18267/j.cebr.19

Best Practices in Teaching

Markus Prandini

Central European Business Review 2012, 1(2):56 | DOI: 10.18267/j.cebr.20

Problems of a Sustainable Management Value System in Eastern Europe

Dušan Kučera

Central European Business Review 2012, 1(2):57 | DOI: 10.18267/j.cebr.21

The Benefits of Cooperation between Industry and Universities

Thomas Keller

Central European Business Review 2012, 1(2):58 | DOI: 10.18267/j.cebr.22

Simulation-based Learning in Education and Further Education

Edgar Heim

Central European Business Review 2012, 1(2):59 | DOI: 10.18267/j.cebr.23

The Tertiary Education Systems in Switzerland

Stephan Loretan

Central European Business Review 2012, 1(2):60 | DOI: 10.18267/j.cebr.24