Z10 - Cultural Economics; Economic Sociology; Economic Anthropology: GeneralReturn

In this article, we focus on ethnocentrism applying to the theory of consumer behaviour while a relatively new concept of consumer ethnocentrism was created, which is under-studied in Slovakia. A patriotism indicates a second research issue. However, this concept is used in purchase and marketing conditions rarely. Based on these facts, we decided to contribute to a set of knowledge with new findings and broaden a knowledge base. This work’s main aim is to research consumer ethnocentrism and patriotism impact on evaluation and preference of domestic products. The primary quantitative survey supports this study. The fundamental part of our survey is 628 respondents. We created partial goals which produce a foundation for the phrasing of survey questions and hypotheses. These were tested by a one-way ANOVA test. We used a model of linear regressive analysis for pinpointing direction and frequency effect. Results suggest a strong link between consumer ethnocentrism and patriotism. Based on these results, consumer ethnocentrism and patriotism can be marked as factors that positively influence a preference and evaluation of domestic products. But both concepts show themselves in different frequency in different product categories. Based on the results, we can state that it is necessary to explore both concepts when speaking of product categories. Results can be used in different fields (sociology, psychology and marketing) while representing a benefit for a theory and practice.
Implications for Central European audience: A knowledge used in different marketing campaigns supporting a domestic purchase can be established from the trade and marketing perspective. Noteworthy is also a discovery that the influence of concepts is not visible equally in each product categories. Results can be used by the Slovak republic government and domestic producers who are interested in an increase of competitiveness of domestic products. But also, it is for foreign producers who have an interest in expansion on the Slovak market.

Creativity in the arts has been influenced by an environment where the integral parts are state provisions, which directly and indirectly support the development of the independent arts sector. The past decades have seen a change in the field of arts and the support thereof as part of creative branches. The paper focuses on new approaches of non-profit arts organizations to receive support for their activities using the principles of cultural entrepreneurship. The research was performed in the Czech Republic in the monitored period of 2008-2016. The theoretical part of the research is concluded by a proposal for a new definition of cultural entrepreneurship of non-profit cultural and arts organizations and is then implemented in the practical part. The practical part includes outputs of the author’s research in the field of crowdfunding platforms in the Czech Republic, outputs from the focus groups analysis and a selective survey. Apart from the research, there are outputs of three case studies from the field of non-profit arts, observing their economic behaviour as seen by cultural entrepreneurship. In the end, the paper presents a proposal for recommendations for the non-profit arts sector and the extent of strategic measures at the state level.