Central European Business Review 2023, 12(5):71-92 | DOI: 10.18267/j.cebr.339

Agri–Entrepreneurship: Measurement and Evaluation of Intellectual Capital Potential

Jadranka Deže ORCID...1, Tihana Sudarić ORCID...2, Ljubica Ranogajec ORCID...3
1 Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Department of Bioeconomics and Rural Development, Vladimira Preloga 1, Osijek, Croatia, jdeze@fazos.hr (corresponding author)
2 Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Department of Bioeconomics and Rural Development, Vladimira Preloga 1, Osijek, Croatia, stihana@fazos.hr
3 Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Department of Bioeconomics and Rural Development, Vladimira Preloga 1, Osijek, Croatia, lranogaj@fazos.hr

In Central and Eastern European (CEE) business conditions, intellectual capital is becoming increasingly important as a form of intangible rather than tangible capital. The aim of this study is to determine the structure of intellectual capital, identify determinants and evaluate their values for agri-entrepreneurship development. Thereby, potentials are identified and strategic guidelines are created. The research methodology is based on a measurement and evaluation process using calculations of importance weights and ratings and values of all attributes and determinants. It is recognized as human, structural and consumer capital with different attributes and descriptions. Four research questions are tested through research and analysed with a primary focus on the measurement and evaluation of attributes. The results show a predominant value for entrepreneurs' abilities in human capital. Agri-entrepreneurs are found to have the greatest potential in the organizational structure for structural capital. The distribution channel has the highest value in consumer capital. Moreover, the study shows that human capital has the highest value and potential for agri-entrepreneurship development compared with consumer and structural capital. A strategic analysis is applied to connect the proposed guidelines. This research on intellectual capital potential establishes guidelines for strategic goals on which entrepreneurs should focus to increase their competitiveness on the market.
Implications for Central European audience: Research on agri-entrepreneurship has been increasing but is still lacking in the CEE region, especially in countries where agriculture is one of the most important economic branches. This conceptual research model is an attempt to formulate an empirical evaluation of the determinants of intellectual capital. It aims to recognize weaknesses and form strategic goals for the production value growth and operations of economic entities in agriculture. The model focuses on intangible capital and its components, which are crucial for small- and medium-sized enterprises in the agricultural sector.

Keywords: intellectual capital; agri-entrepreneurship; agribusiness
JEL classification: L26, O34

Received: February 24, 2023; Revised: May 9, 2023; Accepted: June 5, 2023; Prepublished online: July 17, 2023; Published: December 18, 2023  Show citation

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Deže, J., Sudarić, T., & Ranogajec, L. (2023). Agri–Entrepreneurship: Measurement and Evaluation of Intellectual Capital Potential. Central European Business Review, 12(5), 71-92. doi: 10.18267/j.cebr.339
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