Central European Business Review 2021, 10(4):83-97 | DOI: 10.18267/j.cebr.276

Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary

Marián Èvirik ORCID...1
1 University of Economics in Bratislava, Faculty of Commerce, Department of Marketing, Slovakia, marian.cvirik@euba.sk

The whole world is trying to keep the coronavirus under control. However, it is certain that the consequences of coronavirus do not affect the world economy but also health care and health-conscious consumer behaviour. The first wave of coronavirus came under control when the second wave appeared. What impact will this wave have on consumers’ health consciousness? The article focuses on examining the difference between the level of health consciousness at the time of the decline of the first wave and the release of measures against coronavirus and the second upcoming wave of the mutated version of the virus. The main goal of the state is to examine the level of health consciousness and follow the recommendations of W.H.O. against the spread of coronavirus in Slovakia and Hungary during the decline and re-emergence of coronavirus. The research consisted of two phases - the first phase after the first wave of the pandemic and the second during the onset of the second phase. The one-way ANOVA test and linear regression analysis were used to explore the relationship between health consciousness and W.H.O’s recommendations in the fight against coronavirus. The results indicate a close connection in the conditions of Slovakia and Hungary. At the same time, we concluded that health consciousness changes due to the acuteness of the situation. The results can be used in many fields (medicine, sociology, psychology, marketing), both theories and practice.
Implications for Central European audience: European countries, as well as the whole world, are fighting the coronavirus. Preliminary results suggest that the second wave will bring more infected. Health consciousness and prevention provide the best opportunity to fight coronavirus in times without an effective vaccine. It is, therefore, the role of the responsible authorities to examine the level of health consciousness and to try to influence it positively. The results suggest that only proper consumer information and adherence to the basic recommendations of W.H.O. can positively affect the level of health consciousness.

Keywords: health consciousness; consumer health behaviour; COVID-19
JEL classification: I11, I19, M30

Received: October 3, 2020; Revised: March 3, 2021; Accepted: April 23, 2021; Prepublished online: April 24, 2021; Published: September 20, 2021  Show citation

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Èvirik, M. (2021). Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary. Central European Business Review, 10(4), 83-97. doi: 10.18267/j.cebr.276
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