Central European Business Review 2018, 7(4):1-14 | DOI: 10.18267/j.cebr.203

The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions

Dina Lončarić1, Marina Perišić Prodan2, Lidija Bagarić3
1 Department of Marketing, Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 42, 51410 Opatija, Croatia, dinal@fthm.hr
2 Department of Marketing, Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 42, 51410 Opatija, Croatia, marinap@fthm.hr
3 Department of Marketing, Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 42, 51410 Opatija, Croatia, lidijab@fthm.hr

This paper contributes to the debate about the relationships among tourism experience co-creation, satisfaction with vacation experience, satisfaction with the impact of vacation on overall life, life satisfaction and behavioral intentions. The main purpose of this paper is to point out the importance of tourist engagement in the co-creation of the vacation experience and the impact of satisfaction with that experience on life satisfaction and behavioral intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least squares structural equation modelling (PLS-SEM) was employed. It has been established that co-creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioral intentions.

Keywords: tourism experience co-creation, life satisfaction, behavioral intention
JEL classification: L83, M31, R11, Z32

Received: October 3, 2018; Revised: December 12, 2018; Published: February 1, 2019  Show citation

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Lončarić, D., Perišić Prodan, M., & Bagarić, L. (2018). The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions. Central European Business Review, 7(4), 1-14. doi: 10.18267/j.cebr.203
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