Central European Business Review 2014, 3(2):36-43 | DOI: 10.18267/j.cebr.83

Communicating Customer Value Based on Modern Technologies

Sławomir Czarniewski
Dr. Sławomir Czarniewski, University of Finance and Management in Bialystok, Ul. Ciepła 40, 15-472 Białystok, Poland, s.czarniewski@wp.pl

The article presents the idea of gaining a position of competitive advantage by companies operating in the knowledge-based economy and in the age of modern technology. The rate of change in companies' environments forces organizations to react quickly to clients' needs. In recent years, there has been an observed systematic increase in the importance of communicating customer value in Poland. This paper shows changes (trends) in the system of market communication in the age of modern technology and changes in the economy. The author presents the mechanisms and effects of communication in age new technology in Poland. Modern technologies enable the collection, storage and transmission of information. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.

Keywords: online advertising; marketing communication; new technologies
JEL classification: M31, M37

Received: March 14, 2014; Revised: June 12, 2014; Published: June 30, 2014  Show citation

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Czarniewski, S. (2014). Communicating Customer Value Based on Modern Technologies. Central European Business Review, 3(2), 36-43. doi: 10.18267/j.cebr.83
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