Central European Business Review, 2014 (vol. 3), issue 2



Ondøej Machek

Central European Business Review 2014, 3(2):3 | DOI: 10.18267/j.cebr.78


Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population

Radek Tahal

Central European Business Review 2014, 3(2):7-13 | DOI: 10.18267/j.cebr.79

One of the topical themes of today's marketing is customer loyalty. There are many tools that can be used to attract a customer and make him loyal. Most frequently applied are special loyalty programs. Some of them are well designed; others are often difficult to understand and they do not bring positive effect. This paper concentrates on e-shop loyalty programs with regard to the young generation of customers. Based on primary data, the goals of e-shops' loyalty programs are compared to the loyalty benefits preferred by customers. Whereas e-shop providers often remunerate their customers on the scheme of cumulative purchase history, customers appreciate...

Long-term Predictive Ability of Bankruptcy Models in the Czech Republic: Evidence from 2007-2012

Ondøej Machek

Central European Business Review 2014, 3(2):14-17 | DOI: 10.18267/j.cebr.80

Bankruptcy models are a common tool of financial analysis to predict the financial distress of companies. However, in the recent years, the instability and risk of the overall economic environment have underlined the need for accurate tools to predict bankruptcy and assess the overall performance of companies. In this article, we analyze the ex-ante predictive ability of selected bankruptcy and solvency models commonly used in financial analysis: Kralicek quick test, Taffler model, the IN99 and IN05 indexes, and Altman Z'-score models in the case of Czech companies from 2007 to 2012. We determined the percentage of cases when these models correctly...

Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia

Jelica J. Markoviæ, Lukrecija Djeri, Ivana Ble¹iæ, Adam Galambo¹, Tama¹ Galambo¹

Central European Business Review 2014, 3(2):18-27 | DOI: 10.18267/j.cebr.81

This paper examined customers' perceived importance and performance of shopping center ambience on the examples of the Mercator shopping center and Sad Novi Bazaar shopping center in Novi Sad, Serbia. The shopping center ambience was examined through exterior and interior attributes. It was found that a number of them are very important to customers and their shopping behavior. According to the present research, the most important exterior attributes are: address and location, parking availability, congestion and traffic, exterior display windows and entrances. The most important interior attributes are: cleanliness, temperature, merchandise, lighting,...

Customer Lifetime Value as the 21st Century Marketing Strategy Approach

Jan Ro¾ek, Miroslav Karlíèek

Central European Business Review 2014, 3(2):28-35 | DOI: 10.18267/j.cebr.82

Many studies show that marketing has recently lost its strategic position within companies. Customer Lifetime Value represents a relatively new approach to reestablishing marketing's position as the core management instrument in market driven companies. The main goal of this paper is to summarize the current development and basic principles of the Customer Lifetime Value conceptual model, which sets customers back into the position of key company assets. The paper presents findings that prove the need for a marketing focus change in order to be able to properly manage customer relationships and secure a company's long-term sustainable development.

Communicating Customer Value Based on Modern Technologies

S³awomir Czarniewski

Central European Business Review 2014, 3(2):36-43 | DOI: 10.18267/j.cebr.83

The article presents the idea of gaining a position of competitive advantage by companies operating in the knowledge-based economy and in the age of modern technology. The rate of change in companies' environments forces organizations to react quickly to clients' needs. In recent years, there has been an observed systematic increase in the importance of communicating customer value in Poland. This paper shows changes (trends) in the system of market communication in the age of modern technology and changes in the economy. The author presents the mechanisms and effects of communication in age new technology in Poland. Modern technologies enable the...

Motivational Need Hierarchy of Employees in Public and Private Commercial Banks

Hasebur Rahman, Sheikh M. Nurullah

Central European Business Review 2014, 3(2):44-53 | DOI: 10.18267/j.cebr.84

This study presents a theoretical-empirical reflection about concepts, models, and practices of Maslow's Model of Need-Hierarchy in public and private commercial banks in Bangladesh. The empirical part of this study, comprising 130 samples, has been collected through a structured questionnaire. The study reveals that employees of commercial banks have high use of lower level needs and moderate use of upper level needs. The study also reveals employees of private commercial banks have a slightly higher motivational score of each level of Maslow's model, but these motivational differences are significant for safety needs and insignificant for basic,...


Branislav ©ebo: Each Activity that Doesn't Bring Added Value to the Company, Harms the Company

Tomá¹ Poucha

Central European Business Review 2014, 3(2):54-56 | DOI: 10.18267/j.cebr.85


How Digital Trends Are Changing The Marketing Landscape

Jana Budikova

Central European Business Review 2014, 3(2):57-58 | DOI: 10.18267/j.cebr.86