Central European Business Review 2013, 2(4):50-53 | DOI: 10.18267/j.cebr.64

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic

Petr Kolář
Ing. Petr Kolář, Ph.D., Assistant Professor, Department of Logistics, Faculty of Business, Administration, University of Economics, Prague, nám. W. Churchilla 4, 13067, Praha 3, Czech Republic, petr.kolar@vse.cz

The forthcoming research characterises and analyses the key market players (shipping lines), their customer service policy together with the implications the container transport bottlenecks have for the market in the Czech Republic with customer orientation being one of these. Evaluating companies' customer orientation and analyzing container shipping dimensions in the market of transport and logistics is a highly complex task, especially in the times of the changes in the market. To obtain the data necessary for an informed analysis, open interviews with selected customer service managers will be made and questionnaires distributed in the Czech Republic. Due to the concentration of container and logistics activity within a relatively small number of global shipping lines present in the countries with substantial market share, the approach of market characteristics will be case study based. It must be stressed this is a conceptual paper only, the data has not been collected yet; therefore, there is no conclusion on the research. It is focused primarily on methodology applied and a literature review.

Keywords: Container; customer orientation; intermodal transport; shipping
JEL classification: L91, M16, M31

Received: June 14, 2013; Revised: November 27, 2013; Published: December 31, 2013  Show citation

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Kolář, P. (2013). Container Shipping Market Dimensions and Customer Orientation in the Czech Republic. Central European Business Review, 2(4), 50-53. doi: 10.18267/j.cebr.64
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