Central European Business Review 2013, 2(3):43-50 | DOI: 10.18267/j.cebr.54

Food Marketing to Children - Review of the Issue for Further Exploration

Květa Olšanová
Květa Olšanová, University of Economics, Prague, Department of International Trade, Faculty of International Relations, W. Churchill Sq. 4, 13067 Prague 3, Czech Republic, kveta.olsanova@vse.cz

This paper provides an overview of key stakeholders involved in food marketing to children in Europe and in the Czech Republic. It analyzes the role of the legislation as well as voluntary codes of conduct in the food industry. The industry part of the issue is also covered by an explanation of their role and position in the obesity issue. The form of food industry cooperation in the Food Chamber through a working group of involved companies is analyzed and an example of a corporate responsibility program is shown. The paper serves as a review of the issue for further exploration needs.

Keywords: Advertising to children; self-regulation; ethics; food industry
JEL classification: M31, M37, M38

Received: June 18, 2013; Revised: September 2, 2013; Published: September 30, 2013  Show citation

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Olšanová, K. (2013). Food Marketing to Children - Review of the Issue for Further Exploration. Central European Business Review, 2(3), 43-50. doi: 10.18267/j.cebr.54
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