Central European Business Review, 2013 (vol. 2), issue 3



Miroslav Karlíček

Central European Business Review 2013, 2(3):3 | DOI: 10.18267/j.cebr.57


Analysis of the Retail Trade and Automotive Industry in the Russian Federation

Ilya Bolotov

Central European Business Review 2013, 2(3):7-14 | DOI: 10.18267/j.cebr.49

The article examines recent developments in the Russian retail trade and automobile industry as two very dynamic sectors of the Russian economy by stating and forecasting sales trends, presenting the main market participants, shares of business forms and deducing perspectives for Central and Eastern European investors. The article uses a standard methodology for description of industries and econometric models for sales forecasts and analysis. The article's main benefit for Central and Eastern European managers is its concise and up-to-date description of the both sectors of the Russian economy, which is not easily accessible for foreigners due to...

Could there be a luxury brand originating from the Czech Republic? The case of Czech watchmaker manufacture Prim 1949

Petr Král

Central European Business Review 2013, 2(3):15-21 | DOI: 10.18267/j.cebr.50

Central Europe, due to its history, is not perceived as a region from which a luxury brand could originate, rather luxury is traditionally connected to Western European countries (such as France, Italy or Switzerland). Country of origin (COO) plays an important role in the perception of any brand but for luxury brands the COO is usually even more important than for mainstream brands because it is an important part of the brand's heritage. But despite their unfavorable origin, in the last few years, we can observe that brands which originate from the CEE region have positioned themselves in the luxury market. The goal of this article is to investigate...

Delivering Sustainability Through Supply Chain Distribution Network Redesign

Denise Ravet

Central European Business Review 2013, 2(3):22-29 | DOI: 10.18267/j.cebr.51

Purpose: Companies could gain (cost, service, green/sustainable) a competitive advantage through the supply chain network. The goal of this article is to study how to deliver sustainability through the redesign of the supply chain distribution network.
Design/methodology/approach: A literature review is conducted to examine research relating to sustainable supply chain strategies and the redesign of the supply chain distribution network.
Findings: A study of the supply chain literature reveals the importance of rethinking the supply chain distribution network's design and treating sustainability as an integral part of operations.

The Corporate Governance Debate on Professional Ethics in the Accounting Profession

Carmen Giorgiana Bonaci, Jiří Strouhal, Libuše Müllerová, Jaroslava Roubíčková

Central European Business Review 2013, 2(3):30-35 | DOI: 10.18267/j.cebr.52

This paper focuses on the particular case of professional ethics in the context of the accounting profession. After briefly discussing recent events that made us reconsider our understanding of corporate governance, accountancy and ethics, we attempt to delimit the state of the art by looking at ethics from the accounting profession's perspective. When aiming to clarify professional ethics, we closely analyze integrity based on the latest developments undertaken by European professional bodies. The findings are used in identifying ways to contribute to the endeavor of aligning the profession's performance with society's reasonable expectations.

Significance and Differences of Marketing and Sales Controlling

Karel Havlíček, Pavla Břečková

Central European Business Review 2013, 2(3):36-42 | DOI: 10.18267/j.cebr.53

Small- and medium-sized companies usually perceive controlling in connection with financial management. However, this is a serious mistake, which may have very unpleasant consequences for businesses. Such consequences are usually connected with a failure to achieve operational and strategic aims in the area of sales, production, innovation or marketing. For companies, a failure of marketing and sales controlling means that achieving the aims in the area of customer relations management is threatened, which subsequently results in the company's sales not being fulfilled. This may result in a failure of the corporate strategy in the medium-term, which...

Food Marketing to Children - Review of the Issue for Further Exploration

Květa Olšanová

Central European Business Review 2013, 2(3):43-50 | DOI: 10.18267/j.cebr.54

This paper provides an overview of key stakeholders involved in food marketing to children in Europe and in the Czech Republic. It analyzes the role of the legislation as well as voluntary codes of conduct in the food industry. The industry part of the issue is also covered by an explanation of their role and position in the obesity issue. The form of food industry cooperation in the Food Chamber through a working group of involved companies is analyzed and an example of a corporate responsibility program is shown. The paper serves as a review of the issue for further exploration needs.


Dr. Jagdish Parikh: Managers do not Enjoy their Lives and Work

Tomáš Poucha

Central European Business Review 2013, 2(3):54-56 | DOI: 10.18267/j.cebr.56


Personal Branding as an Expatriate in Austria

Joanna Park-Tonks

Central European Business Review 2013, 2(3):51-53 | DOI: 10.18267/j.cebr.55