Central European Business Review, 2022 (vol. 11), issue 4
Articles
Sources of Value-Added in V4 automotive GVCs: The Case of Transport and Storage Services and Firm Level Technology Absorption
Marek Minárik, Stanislav Zábojník, Janka Pásztorová
Central European Business Review 2022, 11(4):1-24 | DOI: 10.18267/j.cebr.301 
Within V4 automotive Global Value Chains (GVCs), technologies absorbed by the corporate sector represent a significant impact on the level of value-added created within the economy. Sectoral and geographic targeting of our research is determined by the export of motor vehicles, trailers, and semi-trailers produced in the V4 countries. The article’s main objective was to investigate the role of services provided by V4 countries within GVCs with an emphasis on transport and storage. The authors used the method of linear regression analysis to answer two central research questions. Is there a synergic or spillover effect within the automotive clusters...
Glocalisation and Readiness for Open Innovation: The Role of Institutional Support in Transitional Economies
Maja Bašić
Central European Business Review 2022, 11(4):25-46 | DOI: 10.18267/j.cebr.302
Studies on institutional support for the internationalisation of firms from transitional economies are inconclusive. This research contributes to the studies of institutional support in cases of firms with complementary innovation – internationalisation strategies. Mixed method research is used to support quantitative structural modelling. It uses qualitative interview data in combination with quantitative data gathered by a survey questionnaire on a sample of 88 telecommunications firms from the Croatia economy the year after it joined the European Union (2014). SmartPLS model is used to analyse data obtained through a questionnaire survey....
Effects of Work-Related Stressors and Work Engagement on Work Stress: Healthcare Managers' Perspective
Ipek Aydin
Central European Business Review 2022, 11(4):47-62 | DOI: 10.18267/j.cebr.299
This study identified the effects of Work-Related Stressors (WRSs) and Work Engagement (WE) on managers’ Work Stress (WS). Data were collected from 109 healthcare managers (HMs) from public and private hospitals in İzmir, Turkey, using a structured questionnaire. Exploratory factor analyses were carried out to determine the construct validity of the WRS, WE, and WS scales. Two WRS factors were identified, Support and Control (SC), and Responsibility and Relationship (RR), and one factor each for the WE and WS scales. Correlation analyses indicated a significant positive relationship between the WRS factors and a negative relationship between...
Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia
Tantri Yanuar Rahmat Syah, Patrick Christian Alimwidodo, Lovinda Lianti, Holila Hatta
Central European Business Review 2022, 11(4):63-84 | DOI: 10.18267/j.cebr.304
Currently, multinational fast-food restaurant like the American fast food restaurant business is in great demand in Asian countries, especially in Indonesia. Maybe it can be categorised as a trend that is currently in effect. The uniqueness of the presentation or product appearance, the various types of menus and tastes, the restaurant environment, the prices offered, and several other factors contribute to creating the purchase intention of Indonesian customers. However, it is still rare to use this concept of thinking as the basic basis for measuring customer satisfaction, especially in American fast food restaurant branches in Asia, especially in...
How Important Is the Business Environment for The Performance of Enterprises? Case Study of Selected European Countries
Katarina Valaskova, Dominika Gajdosikova, Tomislava Pavic Kramaric
Central European Business Review 2022, 11(4):85-110 | DOI: 10.18267/j.cebr.300
The business environment, its quality, and its development are important indicators of the global competitiveness of individual economies. The situation is enhanced in the European area, where the open community brings specific opportunities to expand and grow in new markets. However, it is not that easy to find the proper place to start a business, considering the financial performance and cost-effectiveness. Thus, the paper focuses on the comparative analysis of selected European countries (Slovakia, Czech Republic, Hungary, Poland, Croatia, Latvia, Lithuania, Estonia, Germany, and France) in the context of their macroeconomic and inner-markets factors...
Discussion
Use of Netnography in Contemporary Marketing Research
Janka Kopaničová, Dagmar Klepochová, Zuzana Francová
Central European Business Review 2022, 11(4):111-131 | DOI: 10.18267/j.cebr.303
Netnography, an online qualitative research method that evolved from ethnography, previously typically used in anthropology, is experiencing its boom in contemporary marketing research worldwide. It helps to answer research questions about a variety of topics, and it is used in many different ways. Therefore, each netnographic study is unique, not only content-wise but also in terms of the approach to the use of the method. In the presented paper, the case study research method was applied to aim at the identification of the best practices in contemporary marketing research when using netnography. Based on the analysis of chosen articles published...