Central European Business Review, 2021 (vol. 10), issue 3
Articles
The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia
Marián Čvirik
Central European Business Review 2021, 10(3):1-17 | DOI: 10.18267/j.cebr.245 
In this article, we focus on ethnocentrism applying to the theory of consumer behaviour while a relatively new concept of consumer ethnocentrism was created, which is under-studied in Slovakia. A patriotism indicates a second research issue. However, this concept is used in purchase and marketing conditions rarely. Based on these facts, we decided to contribute to a set of knowledge with new findings and broaden a knowledge base. This work’s main aim is to research consumer ethnocentrism and patriotism impact on evaluation and preference of domestic products. The primary quantitative survey supports this study. The fundamental part of our survey...
Determinants of Chinese Foreign Direct Investment in Central and Eastern Europe
Barbora Abu Dayeh, Martin Janíčko
Central European Business Review 2021, 10(3):19-36 | DOI: 10.18267/j.cebr.254
The article deals with China’s outward direct investment (ODI) in Europe. The ODI has been on the rise and is unique in the sense that its development is much faster than in any other developing country. We investigate the determinants of Chinese ODI in ten countries of Central and Eastern Europe in the time span of 2005 and 2018. Using panel data analysis, the regression model incorporates both traditional macroeconomic variables as well as selected institutional variables, trying to test which of those work best at explaining the Chinese investment activity in the countries of interest. The quality of the institutional framework is represented...
Corporate Social Responsibility Perceived by Employees: Latvian Survey Results
Jelena Titko, Viktorija Skvarciany, Tatjana Tambovceva
Central European Business Review 2021, 10(3):37-50 | DOI: 10.18267/j.cebr.258
There is empirical evidence that business commitment to the Corporate Social Responsibility (CSR) principles has a direct positive impact on customer loyalty, employees’ performance, and, as a result, on the company’s value. The goal of the current paper is to evaluate the perceived importance of the company’s CSR-related practices from the viewpoint of employees. One hundred nineteen representatives of Latvian companies were surveyed, using the authors’ developed questionnaire consisted of 35 statements. Survey data was processed applying the frequency analysis and the logistic regression method. Most of the respondents (84%)...
Knowledge Management and Perceived Organisational Innovativeness in Global Organisations
Vida ©kudienė, Ieva Augutytė-Kvedaravičienė, Ugne Gabrielaityte
Central European Business Review 2021, 10(3):51-65 | DOI: 10.18267/j.cebr.260
This paper aims to examine how knowledge management is associated with perceived organisational innovativeness in global companies operating in Central European country and what role in this relationship is played by organisational environment stimulants – organisational trust, leadership support, training and access to resources, and information and communication technology (ICT). This empirical study used a quantitative approach with the data gathered by questionnaire from global companies functioning in IT service (94) and in money transfer service (109). The findings revealed that knowledge management is significantly associated with perceived...
Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic
Adéla Langerová, Halina Starzyczná, ©árka Zapletalová
Central European Business Review 2021, 10(3):67-89 | DOI: 10.18267/j.cebr.262
The article aims to evaluate the level of the analytical part of CRM in SMEs in Czechia and its impact on increasing the companies’ profitability. In the empirical part, primary quantitative research was carried out. The subject of quantitative research was selected for analytical activities. The object of the research was SMEs in the Moravian-Silesian Region. The questionnaire survey was attended by 1 067 respondents. To evaluate the level of the utilisation of selected analytical activities, the PDCA method (Deming cycle), which is used to evaluate process quality, was modified. The choice of this method was inspired by the Anglo-Australian...
Re-Examining Crowdfunding Success: How the Crowdfunding Goal Moderates the Relationship of Success Factors and Crowdfunding Performance
Felix Pinkow, Philip Emmerich
Central European Business Review 2021, 10(3):91-114 | DOI: 10.18267/j.cebr.263
The factors determining the success of crowdfunding projects is one of the central issues for crowdfunding researchers. Quantitative approaches recognise the number of funds targeted as an important control variable. However, little is known about the impact of the funding goal on other factors that impact crowdfunding success. We hypothesise that the effect of crowdfunding success factors varies contingent on the funding goal level. A dataset of 338 crowdfunding projects from the largest German crowdfunding platform StartNext in the years 2015 to 2016 is analysed by conducting regression analyses controlling for varying funding goal sizes. We use...