Central European Business Review, 2020 (vol. 9), issue 2

Articles

Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View

Lubica Gajanova, Margareta Nadanyiova, George Lazaroiu

Central European Business Review 2020, 9(2):1-18 | DOI: 10.18267/j.cebr.232  

Financial institutions have not paid much attention to customers in the past. In the Slovak republic, this approach has changed only since the late 1990s. Banks have recognized that understanding the customer and its behaviour is key to their success. This contribution aims to answer the research question of whether there are different segments of customers (generations) that would differ in the level of perception of the bank's brand subconsciously. The data used in the presented study was obtained by our survey carried out by a sample size of 2000 respondents (Slovak citizens older than 15 years of age). The given data has been statistically evaluated...

Internal Determinants Promoting Corporate Entrepreneurship in Established Organizations: A Systematic Literature Review

Lennart Burger, Ivana Blažková

Central European Business Review 2020, 9(2):19-45 | DOI: 10.18267/j.cebr.233  

Due to the increasing dynamics and complexity in the corporate environment, the importance of Corporate Entrepreneurship (CE) for the development and long-term sustainability of established companies’ competitive advantages is continuously increasing. However, the literature still lacks a CE framework that consolidates and integrates the different research findings illustrating the impact of particular CE drivers. We conduct a systematic literature review of the current CE research to ascertain which internal determinants promote CE in established organizations and how they nurture creativity and innovation. Building on a four-dimensional CE...

Applying IIoT and AI – Opportunities, Requirements and Challenges for Industrial Machine and Equipment Manufacturers to Expand Their Services

Peter Qvist-Sørensen

Central European Business Review 2020, 9(2):46-77 | DOI: 10.18267/j.cebr.234  

Theroretically, servitization benefits industrial companies to generate more revenue, integrate themselves deeper into the value chains of their customers and improves the competitiveness. The ongoing digital transformation can enable servitization towards more advanced services with a more customer centric view. Macro economically, the industrial sector is very important for most of the developed countries. The digital transformation is posing a triple challenge to the machining and equipment manufacturers and will require a continued development of the existing business models, a change of organizational structures and a strong leadership to remain...

Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic

Tomáš Formánek, Radek Tahal

Central European Business Review 2020, 9(2):78-93 | DOI: 10.18267/j.cebr.238  

The world’s human population and its natural environment are currently facing many unfavourable effects from climate change. A significant proportion of this phenomenon is attributable to air pollution generated by combustion engines used in transportation (greenhouse gases, dust particles, etc.). Despite the inevitable need for decisive actions to reverse climate change, central authorities may face significant pushbacks when actually promoting or enforcing electric and hybrid-based mobility, if a wrong (ineffective) mix of restrictions and incentives is applied. Using primary data from the Czech Republic (surveyed in 2019), we use logistic...