Central European Business Review, 2020 (vol. 9), issue 1

Articles

Circular Business Models in Textiles and Apparel Sector in Slovakia

Ferdinand Daňo, Peter Drábik, Eva Hanuláková

Central European Business Review 2020, 9(1):1-19 | DOI: 10.18267/j.cebr.226  

The circular economy is characterized as regenerative economy that aims to preserve the greatest value of products and materials. Currently, the transition to the circular economy is not only a necessity, but it gradually becomes a social and economic paradigm. The implementation of the circular economy gradually changes and will change the nature and intensity of every sector regardless of its reproductive cycle. For producers, particularly in the rapidly growing sectors, the development of innovative business models will be essential to comply with the principles of the circular economy. The fastest growing sector includes the textiles and clothing...

The Usage of Modern Instruments of Business Planning Administration for Small Enterprises: A Case Study Analysis

Nestor Shpak, Marta Naychuk-Khrushch, Ulyana Kohut, Mykhailo Honchar, Włodzimierz Sroka

Central European Business Review 2020, 9(1):20-42 | DOI: 10.18267/j.cebr.227  

Small and medium-sized enterprises are an important part of the economy of every country. These enterprises operate in a highly competitive environment and are especially exposed to rapid changes in the business environment. Therefore, one of the most important issues which they face is effective business planning (BP), especially in relation to the projects which they carry out. This is because business planning provides an opportunity to take the risks inherent in the activities of an enterprise into account and providing coordination of the production and economic processes. Given these facts, our study analyses the process of business planning...

Customer Loyalty-Related Marketing Measures in Fashion Markets

Bodo Möslein-Tröppner, Michael Stros, David Říha

Central European Business Review 2020, 9(1):43-55 | DOI: 10.18267/j.cebr.228  

The textile industry has been massively affected by structural changes in recent years. The fashion market is currently in a phase of stagnation. This means that market saturation has been reached, competition between companies and retailers has increased, and predatory competition has set in. Gains in market share are mainly achieved through an aggressive pricing policy, for example, through earlier price reductions. Nonetheless, there are still uncertainties regarding specific product mix-related marketing measures in fashion markets. There is a lack of scientific evidence about the exact proportion of product mix-related marketing measures used.

Entrepreneurial Orientation, Synergy and Firm Performance in the Agribusiness Context: An Emerging Market Economy Perspective

Alba Kruja-Demneri

Central European Business Review 2020, 9(1):56-75 | DOI: 10.18267/j.cebr.229  

Entrepreneurship researchers have called for more investigation on the contribution of context in advancing entrepreneurship theory. The aim of the paper is to analyse the agribusiness enterprise performance by introducing collaborativeness as a dimension of entrepreneurial orientation. Agribusiness is a key regional sector representing a crucial ratio of employment, economic production. and future growth. Due to the sector`s importance and the many challenges it faces, the impact of a synergy approach entrepreneurial orientation model on agribusiness performance is tested.Structural equation modelling is used to test data collected from 120...