Central European Business Review, 2016 (vol. 5), issue 3



Ondřej Machek

Central European Business Review 2016, 5(3):3 | DOI: 10.18267/j.cebr.154


Market Concentration and Profitability of the Grocery Retailers in Central Europe

Jindřich ©pička

Central European Business Review 2016, 5(3):5-24 | DOI: 10.18267/j.cebr.155

The aim of the article was to internationally compare the market concentration of grocery retailers in the six countries of Central Europe - Austria, Czech Republic, Germany, Hungary, Poland and Slovakia. The market concentration was measured by CR4 ratio, Herfindahl-Hirschman Index and the GRS index. Data covered the period 2010 - 2015. The secondary data came from the Euromonitor International and Bureau van Dijk databases. The results showed that the market structure of the Central European grocery retailers has mostly a character of asymmetric oligopoly. The pairwise correlation did not reveal any strong relationship between the market power and...

Crisis Typologies Revisited: An Interdisciplinary Approach

Albena Björck

Central European Business Review 2016, 5(3):25-37 | DOI: 10.18267/j.cebr.156

For effective crisis management and communication, a decision maker has to understand the causes and nature of a crisis and how it influences stakeholder perceptions. Identifying an organization's vulnerabilities is essential for crisis prevention but practitioners often lack the ability to define crisis scenarios, especially the worst-case ones. A crisis typology is a structured approach to analyze crisis situations and to introduce measures for crisis prevention and containment. This paper aims to review recent literature on crisis classifications and to discuss their application. Because a single typology cannot capture the complexity and the interdisciplinary...

The Health-Related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences

Zuzana Chytkova, Dorthe Brogård Kristensen

Central European Business Review 2016, 5(3):38-51 | DOI: 10.18267/j.cebr.157

Due to the rise in consumers' "health-conciousness", the health-related market has become one with the most potential. However, most studies on health-related consumption have been carried out within the Western world, while the evolution of health management in Central and Eastern Europe has been radically different. This paper builds on two separate qualitative studies of consumers' perception and practices in the sphere of health and food in Denmark and the Czech Republic. Each of these studies explored in its own way, how consumers in each of the two cultural settings deal with consumption through different forms of governmentality. It shows how...

An Assessment of Risk and Risk Management Information Disclosure of Companies Listed in Nasdaq OMX Baltic and Euronext Brussels

Dalia Kolmatsui, Renata Legenzova, Mantas Seilius

Central European Business Review 2016, 5(3):52-68 | DOI: 10.18267/j.cebr.158

The main goal of this paper is to discuss theoretically and to evaluate empirically the differences of risk and risk management information disclosure (RRMID) among companies listed in Nasdaq OMX Baltic and Euronext Brussels and to determine factors influencing such differences. The authors use analysis and systemization of scientific literature, induction, content analysis and coding procedure for risk and risk management information disclosure assessment, as well as correlation and regression analyses. The results suggest that companies listed in Euronext Brussels disclose more risk and risk management (RRM) information; RRM related disclosures are...

Port Regionalization and Landlocked Hinterland: The Czech Republic

Jean-Paul Rodrigue, Petr Kolář

Central European Business Review 2016, 5(3):69-77 | DOI: 10.18267/j.cebr.159

The expansion of the European Union (EU) and economic growth have propelled the development of intermodal transportation and logistics activities in Central and Eastern Europe (CEE). Yet, the inland location of most CEE economies requires improved connectivity to port terminals on both the Atlantic/Baltic and Mediterranean/Black Sea ranges. The paper provides a broader research perspective on inland logistics platforms focusing on the CEE region, particularly as it concerns the role of the public sector in port hinterland infrastructure development. The paper identifies the current bottlenecks in logistics activity in regard to the whole range of the...

Specifics and Features of Outsourcing Marketing Communications Activity

Grzegorz Hajduk

Central European Business Review 2016, 5(3):78-87 | DOI: 10.18267/j.cebr.160

The aim of this paper is to describe the outsourcing of marketing communications as a business trend. The author discusses possible scopes of external entities' involvement and presents positive and negative aspects of marketing communications outsourcing. Efficient use of modern forms of marketing communication is the domain of a highly specialized group of agencies and other providers of marketing services. The use of their creativity, competence and skills in the field of communication has a significant impact on its effectiveness. For many companies, it is currently more profitable to benefit from external specialists instead of hiring them and...