Central European Business Review, 2014 (vol. 3), issue 4
Central European Business Review 2014, 3(4):3 | DOI: 10.18267/j.cebr.96
New Member States of the European Union and the Current Trends in the World Economy
Central European Business Review 2014, 3(4):7-13 | DOI: 10.18267/j.cebr.97
This paper describes the specifics of the current development of the world economy and discusses implications for new member states of the European Union, the EU NMS, with a small case study on the Czech Republic. The paper is divided into four parts: the trends, the EU NMS and the effects of the trends in the EU NMS and in the Czech Republic. The paper is based on a general economic analysis of data provided by the World Bank (WB), the International Monetary Fund (IMF), Eurostat, the European Central Bank (ECB) and by the Czech Statistical Office (CZSO). Being familiar with recent macroeconomic trends is nowadays important for Central and Eastern...
Profiling Customer Types in Luxury Retail Setting
Central European Business Review 2014, 3(4):14-19 | DOI: 10.18267/j.cebr.98
The type of customer who buys luxury is continuing to evolve. This research investigates the value and service-dominant theory effects on the value co-creation process between a service provider and service consumer within the luxury retail environment. The goal of the paper is two-fold: first, to offer a new view on value co-creation and second, to suggest potential in-store target segments based on experiential drivers in order to improve value sharing within luxury stores for diverse luxury shoppers. In other words, the author noticed a gap between the existing writing and practice - customer involvement has become interactive, and not neglected....
Challenges in the Central European Postal Markets: The Example of the Polish Post
Central European Business Review 2014, 3(4):20-29 | DOI: 10.18267/j.cebr.99
The purpose of this work is to show the economic conditions of the postal market in Poland. The pace of economic transformation and growing competition in the postal market means that Polish Post is somehow forced to take new measures to improve the effectiveness of communication with their market environment. The focus points of this study are the economic mechanisms of the effectiveness and efficiency of the process of communicating specified value to the customer, and an attempt to identify the factors boosting an increase in efficiency. The reflections contained in the paper do not have definite characteristics and should be treated as an opinion...
Is it Possible to Improve the Relationship between Marketing and Sales?
Daniela Kolouchovß, Jan Rożek
Central European Business Review 2014, 3(4):30-36 | DOI: 10.18267/j.cebr.100
Functional cooperation between marketing and sales should be the basic element in all market-oriented companies. This paper investigates the fundamental instruments and tools how to foster the relationship between marketing and sales departments. The authors begin with a review of existing literature in order to gain an overall picture of the respective field. Subsequent qualitative research is based on in-depth expert interviews with midlevel managers. Middle management representatives and their subordinates must interact with the opposite department on a daily basis. Sixty expert interviews reveal that respondents evaluate their relationship with...
Diplomatic Skills Used for International Marketing Practice
Central European Business Review 2014, 3(4):37-42 | DOI: 10.18267/j.cebr.101
In international management, there are observable difficulties in development processes and international alignments similar to situations in international diplomacy. This article presents application of the theories and concepts of international diplomacy on the practice of international marketing. It is the first application of the concept of international diplomacy for management, especially marketing practices. The goal of the article is to elaborate the concepts and solutions of international diplomacy for international marketing. The used research method is secondary analysis of existing theories and concepts of diplomacy in combination with...
Analyzing International Readiness of Small and Medium-Sized Enterprises
Mohammad Reza Hamidizadeh, Maryam Zargaranyazd
Central European Business Review 2014, 3(4):43-48 | DOI: 10.18267/j.cebr.102
Internationalization has different connotations for different social sciences and its social, economic and cultural impacts have been examined by a number of studies. While firms' internationalization processes have been understood as being dynamic, the concept of international readiness has rarely been the main focus of research efforts, which until a decade ago, focused principally on explaining sequences of entry modes and choices of markets. The emergence of the study of international entrepreneurship has enhanced the role of readiness. This study reviews the concept of international readiness by experimental and theoretical studies. Axioms in...
German Valencia: It is Good to Know the Balance
Central European Business Review 2014, 3(4):49-51 | DOI: 10.18267/j.cebr.103
Value Proposition Design: How to Create Products and Services Customers Want
Central European Business Review 2014, 3(4):52 | DOI: 10.18267/j.cebr.104