Central European Business Review, 2013 (vol. 2), issue 2



Miroslav Karlíček

Central European Business Review 2013, 2(2):3


Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students

Petra Y. Barthelmess, Mathias Schüz, Rainer Fuchs, Dušan Kučera, Markus Prandini

Central European Business Review 2013, 2(2):7-18 | DOI: 10.18267/j.cebr.41

How concerned are today's students about environmental issues? Do they sense urgency for change towards a more environmentally compatible life? Who should act and what impact does one's individual action have? And last but not least, do ecological consciousness and action go together with a sense of nature relatedness? More than 1,600 South Korean, Swiss, and Czech students have participated in this comparative survey. Nearly all of them affirm that ecological considerations influence their daily behavior. Most of them see the main agent of change in themselves; the impact of one's individual action, however, is seen differently along the East and...

Segmentation of Czech Consumers Based on their Attitudes Towards Money

Ivan Tomek, Václav Stříteský, Radek Tahal

Central European Business Review 2013, 2(2):19-24 | DOI: 10.18267/j.cebr.42

Understanding current and potential customers' behavior is one of the key factors of marketing efficiency and it brings competitive advantage. Companies usually classify their customers and create client groups with similar characteristic features. Such grouping activity is called segmentation or typology. There are many possible methods to obtain data for the segmentation process (e.g. data mining, demographic segmentation, analyzing shopping behavior, media behavior or their combination). This paper concentrates on the financial behavior of the Czech population and brings a survey based on primary data. It takes into consideration aspects like attitude...

Central and Eastern Europe After the Boom: Time for a Strategy Change for Foreign Multinational Companies?

Arnold Schuh

Central European Business Review 2013, 2(2):25-30 | DOI: 10.18267/j.cebr.43

This conceptual paper contributes to the discussion of the effects of the Great Recession on strategies of multinational companies operating in CEE. The author argues that the original business model that guided the "going East" of Western companies is still valid. However, foreign investors have adapted their strategies for CEE in the aftermath of the crisis: they differentiate stronger between the individual economies, follow a more cautious and selective investment approach, rationalize product portfolios, test new cost-efficient organizational arrangements and consider increasingly "value-for-money" strategies to tap the mass markets.

Optimum Resource Allocation and Eliminating Waste Inside the Food Industry

Chandru Nagarajan Sathiyabama, Pramod Dasan

Central European Business Review 2013, 2(2):31-44 | DOI: 10.18267/j.cebr.44

This article seeks to allocate optimum resources for the wrapping section and suggesting a suitable method that needs to be in place for successful elimination of waste inside the food industry's wrapping section. It also includes identifying the main reasons for various types of wastages inside the wrapping section and cost of all the wastages. The paper is based on observation and research using the approach of lean tools and techniques. The methodology used for evaluating data is value stream mapping and some statistical SPSS tools for analysis. Data are real and are gathered from three different production shifts inside a food industry wrapping...

Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer

Vlastimil Juppa

Central European Business Review 2013, 2(2):45-50 | DOI: 10.18267/j.cebr.45

This article brings managerial guidelines for new market expansion and current market penetration on the example of a Czech medical devices manufacturer. We describe the strategy in evaluation of the opportunities in the territories, of setting up the benchmarks, the steps how to deal with partners in current territories and how to approach the acquisition of new territories. We show how significant the sales growth is for financials, and we mention the limit defined in the Theory of Sustainable Growth. We show how important the level is, how the products are advanced and how important it is to have unique products. The objective of the article is...

Poland's Public Finance Convergence with the Euro Area

Elżbieta Kawecka-Wyrzykowska

Central European Business Review 2013, 2(2):51-60 | DOI: 10.18267/j.cebr.46

The situation of Poland's public finances has been improving. Helped by solid economic growth in 2011, Poland has reduced its budget deficit in line with the Commission's recommendations. However, contrary to earlier forecasts, in 2012 it was still well above the ceiling of 3% of GDP. As a result, the excessive deficit procedure was extended by two years, by 2014. The deficit should be further reduced to reach, in 2015, the level of 1% of GDP in terms of structural deficit. The slowdown of the economy in 2012 and probably in 2013 will not make this task easy. Public debt has risen steadily over the past few years but in recent times, the level has...


Kyriakos Kyriakou: Big companies overanalyze and thus lose perspective

Tomáš Poucha

Central European Business Review 2013, 2(2):61-65 | DOI: 10.18267/j.cebr.47


Corruption as a New Hot Marketing Tool

Pavel Kotyza

Central European Business Review 2013, 2(2):66 | DOI: 10.18267/j.cebr.48