Central European Business Review, 2012 (vol. 1), issue 1



Miroslav Karlíček

Central European Business Review 2012, 1(1):3 | DOI: 10.18267/j.cebr.1


CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

Denisa Kasl Kollmannová

Central European Business Review 2012, 1(1):7-13 | DOI: 10.18267/j.cebr.2

This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and, on a minor scale, also NGOs have been experiencing since the Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEOs and top management. According to the data, the trust of CEOs saw the biggest decline in the U.S. while in Slovakia the trust is still quite high; on the contrary, in the E.U. in general, the...

Scaling Consumers' Purchase Involvement: A New Approach

Jörg Kraigher-Krainer

Central European Business Review 2012, 1(1):14-19 | DOI: 10.18267/j.cebr.3

A two-dimensional involvement scale is presented in this paper. The scale is based on a comprehensive model and captures the two antecedent factors of purchase-related involvement, namely whether motivation is intrinsic or extrinsic and whether risk is perceived as low or high. The procedure of scale development and item selection is described. The scale turns out to perform well in terms of validity, reliability, and objectivity despite the use of a small set of items - four each - allowing for simultaneous measurements of up to ten purchases per respondent. The procedure of administering the scale is described so that it can now easily be applied...

The Influence of National Culture on Knowledge Management in China Managerial Implications for Central European Countries

Jaroslava Kubátová

Central European Business Review 2012, 1(1):20-26 | DOI: 10.18267/j.cebr.4

Together with the ever increasing economic position of China, the importance of understanding the specifics of Chinese national culture and their influence on knowledge management, or on the management of Chinese knowledge workers, is also increasing. The objective of this article is to present the most important specifics of Chinese national culture and clarify their influence on the behavior and ways of work of Chinese knowledge workers. The second objective is to sum up some managerial implications for managers from Central European Countries (CEC) - Austria, Czech Republic, Germany, Hungary, Poland, Slovakia, Slovenia, and Switzerland. Methodologically,...

Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets

Karel Týra, Miroslav Karlíček

Central European Business Review 2012, 1(1):27-32 | DOI: 10.18267/j.cebr.5

This paper investigates whether the current economic slowdown in four CEE countries was accompanied by strong growth of private-label share as theory suggests. Unexpectedly, based on the data of Nielsen Retail Measurement Service, we prove that the private-label share grew relatively slowly, although all four countries had a large potential for growth of this share. We demonstrate that the key reason behind this development was probably the massive in-store promotions that were decreasing the price gap between private labels and branded products. The managerial implications of these findings for both manufacturers and retailers within the region are...

Education as an Employee Motivation and Retention Factor of Banks and Financial Companies Operating in the Czech Republic

Iveta Němečková

Central European Business Review 2012, 1(1):33-37 | DOI: 10.18267/j.cebr.6

This article addresses the human potential of companies as well as the motivation and retention of employees, which play a key role in reaching a company's commercial and financial goals. The article's objective is to answer questions concerning employee education as a significant tool of employee motivation and retention in the financial sector. The initial part of the article deals with the theoretical background of employee motivation and retention, methodology, and hypotheses setting. Verification of the hypotheses should lead to objective achievement by their confirmation or refusal. The hypotheses were verified and confirmed through empirical...

Flaws in the Social Manners of Czech Managers

Soňa Gullová

Central European Business Review 2012, 1(1):38-44 | DOI: 10.18267/j.cebr.7

We expect businesspeople, managers and representatives to know and apply Central European rules of etiquette. When travelling abroad or dealing with people from different countries the guest, of course, adjusts their behavior according to their host; however, only as far as their own etiquette allows. However, many Czech managers are ignorant of the rules of their own etiquette. Nowadays, knowledge of etiquette is becoming an economic must. It is evident that in order to gain or retain a job or be promoted one must abide by its rules. Companies no longer accept undue behavior on the side of their employees or permit such behavior to harm the working...


Laurent Boukobza: Disagreeing With Your Boss May Not Be Easy in Central Europe

Tomáš Poucha, Denisa Kasl Kollmannová

Central European Business Review 2012, 1(1):45-48 | DOI: 10.18267/j.cebr.8


Social Media Marketing and Brands' Social Marketing Behavior

Jan Řežab

Central European Business Review 2012, 1(1):49 | DOI: 10.18267/j.cebr.9

Book Reviews

Diversity in European Marketing

Hana Machková

Central European Business Review 2012, 1(1):50-51 | DOI: 10.18267/j.cebr.10