Q13 - Agricultural Markets and Marketing; Cooperatives; AgribusinessReturn

Entrepreneurship researchers have called for more investigation on the contribution of context in advancing entrepreneurship theory. The aim of the paper is to analyse the agribusiness enterprise performance by introducing collaborativeness as a dimension of entrepreneurial orientation. Agribusiness is a key regional sector representing a crucial ratio of employment, economic production. and future growth. Due to the sector`s importance and the many challenges it faces, the impact of a synergy approach entrepreneurial orientation model on agribusiness performance is tested.
Structural equation modelling is used to test data collected from 120 agribusinesses located in Albania. Study results show collaborativeness as a dimension of the extracted entrepreneurial orientation model which provides a synergy between the actors of entrepreneurial value creation and has a significant direct contribution to enterprise performance.
Implications for Central European audience: Even though the results are related to agribusinesses in Albania, the findings of this research may advocate that to enhance enterprise performance in fragile sectors and emerging economy markets, the synergy among the value creation actors of the entrepreneurial process is a necessity. Besides the theoretical implications, this study has also some practical implications for policymakers, entrepreneurs and researchers.