O32 - Management of Technological Innovation and R&DReturn

Innovations are among the most important drivers of firms’ productivity improvement.  Newly introduced products and processes, as well as organizational and marketing practices, are important for firms’ performance and for countries’ prosperity. In this paper, we analyze how management processes influence firms’ innovation and performance based on Russian data. Our main research question is how the quality of management affects innovative results and thereby, productivity. We employ a survey of enterprise activities, and business climate BEEPS covering the period 2012-2014 and including 1564 firms. Based on the existing literature, we create a framework to study the impact of various factors on firms‘ innovation and productivity. We study both internal factors such as a firm’s quality of management and external factors such as innovation climate in the region and availability of private and public financing. A model applied in our research is a well-known CDM model containing three stages. This model makes it possible to analyze expenditures for research and development, implementation of innovations, and then its impact on the firm’s performance. Estimation results demonstrate that enterprises benefit from innovations. The same time, our research shows the importance of management quality in the firms’ innovative activities among the other internal and external factors affecting innovations. Results can be applied by the enterprises interested in innovations and by policymakers involved in facilitating innovations at the regional and country level.
Implications for Central European audience: A version of a well developed CDM model is used, which makes results reliable; the model can be further applied for the analysis of various economies, including the countries of Central Europe. Our research sheds light on the determinants of innovation activity at all its stages, creating a background for analysis and development of economic policy. A key implication is that management quality deserves attention along with other factors affecting firms’ innovation and productivity. The research is based on firm-level BEEPS data for Russia, making the possible comparison with the other countries covered by BEEPS survey.

A number of socio-economic phenomena that are intensifying nowadays, in particular an increase in competition and customer expectations, forces enterprises to seek new sources of innovation, including process (technological) ones to ensure their ability to compete effectively. It turns out that they are increasingly transferring them from their environment, and the success of this undertaking is dependent on their absorptive capacities. Therefore, the main goal of this article was to identify the key absorptive capacities that are endogenous determinants of the effectiveness of the process of the absorption of process innovations in the activity of Poland’s financial companies. The empirical part of the article was written on the basis of an online survey carried out in 2015-2016. It was sent to the heads of 155 commercial financial sector companies registered in Poland, namely all banks, property and life insurance companies, investment funds and universal fund management companies. In total, 111 entities filled in the online survey questionnaire. In the conducted study an attempt was made to assess the direction and strength of dependence between the level of development of specific absorptive capacities of financial companies and the scale of the effects achieved as a result of the absorption of process innovations. Personal and organizational absorptive capacities of financial companies in Poland remain in a positive and strong linear relationship with their effectiveness achieved in the scope of the absorption of process innovations. The results identified the key absorptive capacities that determine the effects obtained in the process of absorbing technological innovations, taking into account the specific conditions prevailing in the service sector.

The participation of national V4 electronic industry in global value chains is a source of additional output, in addition to, a driver of technological development and employment. The aim of the study is to analyse whether the V4 region has the expertise capacity to upgrade its position in the electronics GVC integrated into the Samsung company. The analysis is built on the theory of GVC and the methodology of surveying the V4 labour market and education related to engineering. The quantitative results are supplemented with research interviews with Samsung managers and related municipal leaders. The analysis concludes on V4 upgrading opportunities in electronics GVCs determined by expertise.

The methods currently used in innovation marketing research are focused on the late phases of the innovation process and are usually methodologically complex. This limits their practical impact. The presented work aims to create a simple self-report scale applicable in the initial and late phases of the innovation process, highly modular and suitable for a wide range of research. The main battery of questions was inspired by the adopter categorization by Rogers. The questions determine both (1) general characteristics of innovation adopters and (2) their relationship to a specific innovation. The scale was tested during robust longitudinal online research, thematically focused on users of modern technologies. A representative sample of 4,000 Internet users in the Czech Republic took part in the survey from 2013 to 2015. The result is a new self-report scale measuring consumer innovativeness applicable for prototyping, strategic decisions and effective communication of innovations to consumers.