M20 - Business Economics: GeneralReturn

This literature review aims to assess the evolution of performance monitoring articles in relation to the business strategy based on an overview of articles indexed in the WoS and Scopus databases. The initial dataset of articles was obtained based on carefully developed keywords. In the second phase, we restricted the selection to business and management journal articles and reviews written in English before 2019. The authors simultaneously reviewed the abstracts of all 571 articles in the third phase of the study. These were subsequently re-read and limited; thus, the final dataset for further analysis includes 157 articles published between 1983 and 2019. The most important result is that the field of business strategy and performance is not subject to trends. While in the field of business strategy the literature is still dominated by generic strategies according to Porter and the strategy typology according to Miles and Snow, in the field of performance measurement we identified the market position (sales volume, growth in sales volume, etc.) and profitability (profit margin, return on assets, etc.) as the dominant method.
Implications for Central European audience: Despite a considerable amount of work focusing on bibliographic analysis, there remains a lack of literature on the link between strategy and performance. The paper brings potential value for the Central European audience by drawing attention to the systematisation of knowledge in the field of performance articles and its trends in relation to the field of business strategy. The overview of the theoretical frameworks contributes to a better orientation of the current state of the art and creates opportunities for future research.

The paper analyses the experience of post-communist transformation. It focuses on preconditions and causes of differences in the success of this process in different countries. The paper, in contrast to the traditional basic division of transformation strategies into gradualist and radical, brings a new perspective. Defining a third, spontaneous transformation trajectory, characteristic of countries unsuccessful in transformation. The paper also points to examples of the transition between individual transformation trajectories and strategies (especially on the example of Slovakia and Georgia).

The essay is about the economic and political development of Hungary in the last 30 years. It can be neatly divided into three periods which coincide with the calendar decades almost perfectly. After the collapse of the communist system, the first period constituted a glorious decade in development: the first two governments implemented almost all indispensable structural reforms required for a successful transition. After the financial stabilization in 1995, a consistent macroeconomic policy was applied, leading to export and investment-driven, hence sustainable economic growth. The next decade brought deterioration: reforms were stalled, and a sharp turn to consumption-led and debt-fuelled growth resulted in twin deficits which, by the time of the Great Recession, almost triggered a sovereign debt default. After a short period of successful financial stabilization, a populist-nationalist government came to power in 2010. A decade of decay set in: reversal of structural reforms, nationalization, monopolization, protectionism, market-distorting taxation and subsidization, state capture by a corrupt oligarchy, together with inconsistent macroeconomic policy. In addition, the self-styled „illiberal regime” of Viktor Orbán demolished the rule of law and all institutions representing checks and balances in a democracy. Corruption was elevated to the level of official government policy. With the help of the huge amount of subsidies coming from the EU, the regime maintained financial equilibrium and achieved significant growth during the time of global boom between 2014-2019. However, given the fact that private investments and productivity stay rather low in the non-tradable sector of the domestic economy, real convergence to Western efficiency and living standards remain elusive. Today Hungary constitutes a primary example of an economy pushed into a typical middle-income trap by its oligarchic and authoritarian regime. It also proves that transition reforms are all reversible; institutions are fragile. Restoration of the rule of law and democracy seems to be an indispensable prerequisite for convergence and development.

Small and medium-sized enterprises are an important part of the economy of every country. These enterprises operate in a highly competitive environment and are especially exposed to rapid changes in the business environment. Therefore, one of the most important issues which they face is effective business planning (BP), especially in relation to the projects which they carry out. This is because business planning provides an opportunity to take the risks inherent in the activities of an enterprise into account and providing coordination of the production and economic processes. Given these facts, our study analyses the process of business planning administration in small enterprises. Its main aim is to develop methodological recommendations for the administration of business planning processes through the utilization of innovative tools. It should simplify the business planning of projects and make it more relevant and effective. The administration of business planning is presented as a complex process which is modelled with the utilization of a roadmapping approach. We suggest using the business canvas as one of the milestones of the model, which is especially suitable for the visualization of future business plans. A single case study analysis based on the private company Gal-Exim PC and its innovation project planning was chosen as the research method. The company's core business and main innovation projects are in sphere of commercial real estate operations. Our analysis confirmed that the proposed model may be regarded as an effective instrument of BP in small enterprises. It has a universal nature and therefore may be utilized in other companies as well.
Implications for Central European audience: Our study is based on the most modern world trends and practical research in sphere of business planning. The proposed model has a universal nature and may be easily implemented in any European small or medium-sized companies. The proposed roadmap of business planning administration includes instruments which are accessible and may be used by companies regardless of the region. We deliberately based our analysis on the company which provides a variety of innovative projects with utilization of European and world trends in sphere of commercial real estate operations, thus we assume that the suggested study may make a positive contribution to the Central European business environment generally.

In 2019, the Czech Republic implemented some of the provisions under Council Directive (EU) 2016/1164, also called the ATAD (Anti-Tax Avoidance Directive). Since then, professionals in the field have been following the impact of this directive on tax legislation and accounting. However, this paper aims to show that in addition to the tax rates and the profit after tax, the ATAD will also impact financial management, specifically investment decision-making. The paper analyses a model situation based on the implementation of these regulatory measures and focuses on the effects of the new EU legislation on the interest tax shield and the overall borrowing costs. The methodology used in the paper is described in more detail in section 2 (“research commentary”) and is based on comparing the net present value of an investment financed with debt capital before and after the ATAD implementation. The calculations use the accounting data of an existing company including information that is not available to the public. This example is used to demonstrate the point by calculating the net present value with regard to the impact of the interest tax shield based on the method of financing. The calculations in the paper follow the applicable rules used in the Czech Republic before and after the ATAD came into force. The results confirm that the net present value (NPV) of investments have decreased. Due to the default parameters set for the calculation, the results also show a comparable decrease in the NPV when the investment is financed with debt capital. With comparable conditions and initial parameters (i.e. zero down payment and identical borrowing costs), the decrease in the NPV is higher when the investment is financed with a bank loan. The analysis shows that investment planning under the new legislation will be more complex and will have to take into account the financial results of the whole firm and whether the borrowing costs are tax deductible. All in all, this analysis suggests that economic calculations have to focus more on the details and the wider context of the tax deductibility of interest.

Confidence factors play an important role not only in the assessment of business cycles but also in the evaluation of national competitiveness (e.g. the Global Competitiveness report published by the World Economic Forum) due to both using soft data obtained from opinion surveys. The subjective nature of confidence leads to questions about the soundness of such findings. Since the answers from opinion surveys are subjective, the empirical relationship between sentiment indicators and economic variables is not unambiguously established. In these conditions, the results of business surveys and the findings published by competitiveness rankings should not be accepted unconditionally. This paper starts with the comparison of soft data (respondents' sentiment) assessing the quality of institutions among world regions in the Global Competitiveness Report 2017-18. The aim of this paper is to offer a more precise view of the development of economic sentiment in the EU countries, especially in Germany and the Visegrad group countries (the V4). As tools for this description, a business sentiment indicator (ESI) and confidence indicators were applied. For analysis of changes in business sentiment and respondents' confidence, a graphical examination of variables, correlation analysis, changes in standard deviation, changes in countries' ranking, and the comparison of average sentiment (confidence) in the pre-crisis and the post-crisis period were used. Our analysis indicates the equivalent of the so-called halo effect in the pre-crisis period for the V4 (the positive expectation connected with the EU accession) and the deterioration in sentiment and confidence indicators in the post-crisis period.