M19 - Business Administration: OtherReturn

Many sources have been noted that environmental protection measures are economically beneficial as their application allows to increase the efficiency of resource use, reduce operating costs, increase company’s profit and also to avoid ecological accidents. The aim of the article is to analyse the environmental component of sustainable development in terms of its expression in the corporate activities. And according to results of analysis to create a model whose application not only demonstrates the actions needed to strengthen the environmental sustainability of corporations, but also allows an assessment of their potential and readiness for sustainable development. The elements of created model define the environmental actions to be taken also provide structural basis for implementation of these processes. So, the model serves as an instrument to show directions of improving the environmental sustainability of the Company's activities. Research was based by using the methods of logical assessment, systematization, and comparison of information, selecting the most important information, which describes the environmental sustainability. The application of the actions in the company's activity would allow to gradually approach the sustainability of the company activities. Possibility to use the model and its suitability has been approved by Lithuanian construction companies. The application of the model will allow companies better implementation environmental actions which will improve the company's results of economic performance and will also help public institutions distributing funds for environmental purposes by projects. Construction companies were ranked in accordance with possibility to implement environmental measures by use proposed methodology.

Online grocery shopping is becoming an integral part of life for more and more customers around the world and has truly changed the way consumers acquire their groceries. Nevertheless, the offline environment is still a priority for most customers. Therefore, it is not surprising that new technologies are also being introduced in traditional stores. The purpose of this paper is to explore if all generations of customers equally perceive pressure to apply new technologies into the purchasing process and how previous online grocery shopping acceptance can influence customer behaviour. This research was conducted on a sample of 1,050 online respondents. The answers of respondents have a nominal character. Therefore, Pearson´s chi-square test was used for testing. Subsequently, the frequency analysis was used for a more detailed examination. The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.