M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics: GeneralReturn

The so-called agile approach is increasingly popular in the world of project management as a response to more dynamic and competitive environments. This study follows the question: What are the decisive criteria that result in the use of agile process models in practice? Therefore, a broad range of decision criteria is investigated, representing different reasons for firms to decide in favour or against the usage of agile process models, namely: Time-saving, increased efficiency, availability of qualified personnel, uniform terminology, project comparability and functions as a knowledge base. Most existing research on agile project management is of qualitative nature; this study uses a quantitative approach to assessing 51 firms and nine different industries within the DACH region. The collected data was analysed in a binary logistic regression model. Results reveal that time-saving positively predicts the use of agile process models, while high ratings in function as a knowledge base and project comparability predict the absence of agile process models. Therefore, practitioners are suggested to educate project and portfolio managers in the creation of hybrid environments and integration of agile process models in traditional project portfolios.
Implications for Central European audience: The results of this study provide valuable insights into the selection of project management approaches across different industries in the DACH region.

Consumption styles in most modern societies are characterised by internal diversity. This situation reflects the paradox of the postmodern world in which two different trends - consumerism and greening consumption, compete for the hearts, minds and portfolios of buyers. The popularity of one of the above trends depends on society’s standards and the level of awareness of its citizens. The article aims to present Slovak consumers’ behaviour in terms of sustainable consumption in the field of organic products.  Concerning the multifaceted nature of organic food consumption, empirical research has taken into account various aspects of the potential of individual respondents and the general characteristics of their households. The survey conducted from January to May 2019 involved 1,373 individuals who live in Slovakia. The respondents’ selection criteria did not consider whether or not they had food allergies or intolerances, whether they were vegetarian or vegan, or whether they liked most foods. The paper used the clustering of objects method, especially the Two-Step method. The research questionnaire concerns consumers who have a positive attitude about organic foods considering the importance of their health.
Implications for the Central European audience: The development of organic food markets is stimulated by accepting the Agenda 2030 for sustainable development. The purpose of this article is to propose elements of reflection for economic entities facing the challenges of sustainable consumption. The increased interest of Slovak consumers in organic food is linked with their interest in living a healthier life. The theoretical framework of the article focuses on the significance of consumer behaviour and the consumption of bioproducts. The practical support of consumption in-home organic food is one of the main tasks of the Programme for the Development of the Country until the year 2020 and the Action Plan of the Development of Agriculture for the years 2014–2020.

This paper aims to understand how born global firms develop their international pricing strategies, practices, and models. It aims to expand the study of international entrepreneurship and born global firms by including a broader and deeper range of pricing aspects than is normally found in the international entrepreneurship and pricing literature. The paper opted for a multiple case-study research design using different sources of evidence, including four in-depth interviews with CEOs of born global firms. The case-study firms were selected using a purposive selection method. The theoretical framework of Ingenbleek, Frambach & Verhallen is used. The results suggest that successful leaders act as ‘integrating forces’ on two levels: by applying a structured and disciplined price-setting process with regular reviews and by mediating between corporate financial goals and the local market reality. The results support the claim that policy makers should offer insights, training and financial support to give promising born global firms the possibility to select the most efficient international pricing models and strategies. The results are relevant for entrepreneurs to understand the importance of efficient price-modelling processes and the influence of the different price strategies and price models on financial results and sales revenues.