Central European Business Review 2024, 13(3):1-29 | DOI: 10.18267/j.cebr.349

Model and Specifics of Generation Z Entry onto the Czech Labour Market

Eva Hovořáková1, Daniela Pauknerová ORCID...2
1 Prague University of Economics and Business, Faculty of Business Administration, Department of Managerial Psychology and Sociology, Prague, Czech Republic, eva.hovorakova@vse.cz (corresponding author)
2 Prague University of Economics and Business, Faculty of Business Administration, Department of Managerial Psychology and Sociology, Prague, Czech Republic, daniela.pauknerova@vse.cz

In recent years, we have observed a growing interest in generational change. Various journalists, commentators and trend watchers have drawn attention to the differences of the newly emerging generation known as Generation Z (for purposes of this study, young people born in 2000 and later). It seems that the specificity of Generation Z is mainly determined by exposure to technology from an early age. It affects not only the way young people communicate but also their values, career expectations and lifestyles. The aim of the study is, therefore, to find out which factors are important for a successful labour market entry and the most influential for young people of Generation Z. We predict that the quantity and quality of online communication, life and work values and career expectations relate to career adaptability and resilience of Generation Z. Data were collected via a questionnaire based on validated and adapted scales – life values inventory, career adaptability scale and career resilience scale. The sample included 804 high school students, representatives of Generation Z, in the last year of their studies. The data of this study were analysed with the SPSS statistical software using exploratory factor and correlation analysis. The correlation analysis showed a significant relationship between career adaptability/career resilience and both variables of the model, value orientation and career expectations. The results of the study also reveal Generation Z’s perception of the ideal workplace, the main priorities in selecting a job, perceived working potential and their career aspirations. The results suggest that Generation Z appreciate when their employer provides them with the possibility of online communication as a necessary part of their work expectations. The ranking of the life values shows the importance of the value “prestige” among students, which indicates the importance of sharing success and experiences online.
Implications for Central European audience: Employability of Generation Z is a viable concept used and researched worldwide. A modified successful labour market entry model for Generation Z is supported in the Czech context, and it provides a base for future research. The results of the study support an investigation of Generation Z employability and provide an insight into the expectations and values of grammar school students in Czechia. The model might offer a convenient roadmap to accommodate the work expectations of Gen Z from the Central European region: career adaptability/resilience and factors of Generation Z’s entry onto the labour market.

Keywords: work expectations and values; Czech labour market; employability of Generation Z; Generation Z; grammar school students; successful labour market entry model
JEL classification: M50

Received: April 3, 2023; Revised: August 2, 2023; Accepted: August 15, 2023; Prepublished online: October 21, 2023; Published: July 29, 2024  Show citation

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Hovořáková, E., & Pauknerová, D. (2024). Model and Specifics of Generation Z Entry onto the Czech Labour Market. Central European Business Review, 13(3), 1-29. doi: 10.18267/j.cebr.349
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