Central European Business Review 2022, 11(5):109-148 | DOI: 10.18267/j.cebr.310

Relation of Data Governance, Customer-Centricity and Data Processing Compliance

Milomir Vojvodic ORCID...1, Christian Hitz ORCID...2
1 Product Director, Oracle Corporation, EMEA Cloud Domain Team, Dubai, United Arab Emirates, mvojvodic@gmail.com
2 Lecturer, Zurich University of Applied Sciences, Institute of Business Information Technology, Winterthur, Switzerland, christian.hitz@zhaw.ch

Compliance costs are significant, and data related regulations are more frequent. The study argues if compliance spending can also generate additional value, as just a minimal regulation requirements fulfilment is not by any means achieving a competitive advantage. To test the hypotheses, a quantitative method with Structural Equation Modelling and Partial Least Squares (PLS) in the SmartPLS tool is used. The empirical data is collected from 98 data management professionals involved in recent European Union and General Data Protection Regulation (EU GDPR) projects associated with party data in larger organizations across Europe. The study suggests that Data Governance Span (DGS) leads to the increase of both data compliance related variables - Data Compliance Innovation (DCI) and Privacy Project Efficiency (PPE) - at the same time. However, its effect on the increase of Data Compliance Innovation (DCI) is weaker than the effect on the increase of Privacy Project Efficiency (PPE). Customer-Centric Orientation (CCO) is discovered to be an underlying mechanism of the relationship between Data Governance Span (DGS) and Data Compliance Innovation (DCI).
Implications for Central European audience: Firms in Central and Eastern Europe (CEE) did not use innovation enough in data compliance. DCI is the lowest in the CEE region DGS1 is the second lowest in CEE compared to all-regions-average. DGS1 refers to the business stakeholder involvement in the formal engagement, which assumes their responsibility.

Keywords: data governance; data compliance; organizational design; customer-centricity; leadership
JEL classification: M15, M21

Received: December 30, 2021; Revised: March 9, 2022; Accepted: April 1, 2022; Prepublished online: June 11, 2022; Published: December 2, 2022  Show citation

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Vojvodic, M., & Hitz, C. (2022). Relation of Data Governance, Customer-Centricity and Data Processing Compliance. Central European Business Review, 11(5), 109-148. doi: 10.18267/j.cebr.310
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