Central European Business Review 2022, 11(5):23-47 | DOI: 10.18267/j.cebr.306

Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships

Hasan Oudah Abdullah ORCID...1, Krar Muhsin Thajil2, Alhamzah Alnoor ORCID...3, Hadi Al-Abrrow ORCID...4, Khai Wah Khaw5, XinYing Chew6, Abdullah Mohammed Sadaa7
1 Basra University College of Science and Technology, Department of Business Administration, Basrah, Iraq, hasan_oudah@yahoo.com
2 Mazaya University, Department of Business Administration, Nasiriyah, Iraq, sha3883@student.usm.my
3 Universiti Sains Malaysia, School of Management, 11800 Pulau Pinang, Malaysia. Southern Technical University, Management Technical College, Basrah, Iraq, Alhamzah.malik@stu.edu.iq
4 University of Basrah, College of Administration and Economic, Department of Business Administration, Iraq, hauni_2000@yahoo.com
5 Universiti Sains Malaysia, School of Management, 11800, Pulau Pinang, Malaysia, khaiwah@usm.my
6 Universiti Sains Malaysia, School of Computer Sciences, 11800, Pulau Pinang, Malaysia, xinying@usm.my
7 Universiti Sains Malaysia, Graduate School of Business, Penang, Malaysia, Abdullah1995@student.usm.my

This study aims to predict and assess the antecedents of use social commerce using dual-stage structural equation modelling and artificial neural network analysis. This study sheds light on the role of perceived risks in developing the relationship of each of the social bonds and the social network on the convenience of adopting wearable payment. The interactive role of barriers of using the wearable payment for the relationship convenience of adopting wearable payment and intention to use social commerce was also explored. Finally, this study highlighted the effect of the mediating variable of the convenience of adopting wearable payment. The survey was adopted by surveying 334 people with an online shopping experience. The results confirmed the role of interactive variables, perceived risk, and barriers of using wearable payment in increasing intention to use social commerce. On the other hand, the convenience of wearable payment adoption has fully mediated the relationship between social bonds, social network theories and intention to use social commerce.
Implications for Central European audience: The findings of this study contribute to providing academics and practitioners with a deep insight into the antecedents of social commerce to develop practices and policies that increase intentions to use social commerce.

Keywords: social bond theory; social commerce; social network theory; perceived risk; wearable payment
JEL classification: L2, M1, M2

Received: April 11, 2021; Revised: January 31, 2022; Accepted: February 4, 2022; Prepublished online: March 7, 2022; Published: December 2, 2022  Show citation

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Abdullah, H.O., Muhsin Thajil, K., Alnoor, A., Al-Abrrow, H., Khaw, K.W., Chew, X., & Sadaa, A.M. (2022). Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships. Central European Business Review, 11(5), 23-47. doi: 10.18267/j.cebr.306
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