Central European Business Review 2020, 9(4):1-26 | DOI: 10.18267/j.cebr.241

Organizational Culture and Business Strategy: Connection and Role for A Company Survival

Oleksandr P. Krupskyi1, Yuliia Kuzmytska2
1 Oles Honchar Dnipro National University, Department of Management and Travel Business, Dnipro, Ukraine, krupskyy71@gmail.com
2 Founder & Chief Executive Officer of Project Generation (Business Consulting), Dnipro, Ukraine

The purpose of the article was 1) to assess the relationship between the organizational culture (OC) type and business strategy (BS); 2) to prove that OC influences the survival strategy success/implementation; 3) to contribute to the expansion of organizational theory by analyzing the Boston Consulting Group (BCG) strategy palette as the basis for developing an effective company survival strategy during the crisis. To achieve the purpose, correlation analysis between OC types (authors' typology) and BS (Boston Consulting Group and Miles & Snow Models) was used (561 employees of different industries participated in the survey; the data collected laid the foundation for the research). As a result, it was proved that 1) certain types of organizational culture correspond to certain types of strategies; 2) during the period when the company overcomes the recession, OC affects strategic innovation decisions; 3) building a sustainable business ecosystem enhances the positive impact. The main limitations of the study are 1) some elements of subjectivity assessment, 2) constant changes in OC and BS, 3) the probability of different subcultures coexistence.
Implications for a Central European audience: The results confirmed that there is a need for managers to 1) take into account the organizational culture characteristics/features to implement chosen strategies successfully; 2) be ready to adapt the OC before the BS is approved; 3) adopt the idea that building an innovation ecosystem can be crucial to confront the crisis with confidence.

Keywords: organizational culture; business strategy; ecosystem; organization of survival strategy
JEL classification: L22, M14

Received: December 9, 2019; Revised: March 17, 2020; Accepted: March 31, 2020; Prepublished online: July 12, 2020; Published: September 30, 2020  Show citation

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Krupskyi, O.P., & Kuzmytska, Y. (2020). Organizational Culture and Business Strategy: Connection and Role for A Company Survival. Central European Business Review, 9(4), 1-26. doi: 10.18267/j.cebr.241
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