Central European Business Review 2015, 4(4):58-70

Analysis Regarding the Growing Presence of Italian Firms in Romania

Stefano Valdemarin
Stefano Valdemarin, Double Degree Student, IAE Lyon, Université Jean Moulin Lyon 3, 6 Cours Albert Thomas, 69008 Lyon, France, stefano.valdemarin@edu.unito.it

At the end of 2014, the number of firms with an Italian presence in Romania was 39,556, representing 19.33% out of total registered firms and this number is still growing. This article focuses on answering the following question: what kind of Italian firms are investing in Romania and why? Starting from the empirical observation that the number of Italian firms in Romania grew by 6.82% last year, we have used a PESTEL analysis to find the key points characterizing the country, paying attention also to the concept of country brand. From the point of view of Italian firms, we have also analyzed the shifting paradigm of internationalization from a Vertical Foreign Direct Investment model to a Horizontal Foreign Direct Investment model. This paper can be useful for managers and entrepreneurs who are oriented towards investing in Romania following the path of Italian firms.

Keywords: Italian firms; internationalization; Romania
JEL classification: F20, O10

Received: September 3, 2015; Revised: December 19, 2015; Published: December 31, 2015  Show citation

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Valdemarin, S. (2015). Analysis Regarding the Growing Presence of Italian Firms in Romania. Central European Business Review, 4(4), 58-70
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