Central European Business Review 2014, 3(3):7-15 | DOI: 10.18267/j.cebr.88

Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic

Květa Olšanová
Květa Olšanová, University of Economics, Prague, Department of International Trade, Faculty of International Relations, W. Churchill Sq. 4, 13067 Prague 3, Czech Republic, kveta.olsanova@vse.cz

This paper explores the approach of the food industry towards the issue of rising children obesity in the context of the external regulatory environment and industry self-regulation. It presents the roles and positions of the industry associations, self-regulation and industry representatives through a case study of best practices in applying self-regulation rules. It proves that companies, acting in accordance with the long-term strategy of social responsibility, approach the self-regulation respectfully, because its absence would be a cause for development and implementation of stricter legislation over the long run.

Keywords: advertising to children; corporate responsibility; food industry; self-regulation; obesity
JEL classification: M31, M37, M38

Received: June 25, 2014; Revised: September 3, 2014; Published: September 30, 2014  Show citation

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Olšanová, K. (2014). Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic. Central European Business Review, 3(3), 7-15. doi: 10.18267/j.cebr.88
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