Central European Business Review 2013, 2(1):28-34 | DOI: 10.18267/j.cebr.36

Strategy and Portfolio Management Aspects of Integrated Business Planning

Peter Jurečka
Ing. Peter Jurečka, M.A., Postgraduate student, Department of Business, Economics, Faculty of Business Administration, University of Economics, Prague, Winston Churchill Sq. 4, 130 67, peter.jurecka@gmail.com

With ongoing globalization and the resulting growing competitiveness on most markets, companies are under constant pressure to increase the effectiveness and efficiencies of their operations. The focus of this paper is placed on one of the core business management processes - on planning, namely on Sales and Operations Planning (S&OP) and its latest development stage, nowadays often recognized under the term Integrated Business Planning (IBP). The author's experience from leading the global implementation of IBP in a multinational chemical company is reflected in the proposition of how IBP can serve as an effective tool for execution of business strategy. The article further illustrates how different generic strategies and product portfolio models of the companies impact the set-up of an IBP process. As the IBP concept is applicable for almost all businesses and markets, it can be used broadly as an effective tool for facing the challenges of economic and financial crisis.

Keywords: portfolio management; integrated business planning
JEL classification: G17, L2, M11

Received: November 8, 2012; Revised: March 11, 2013; Published: March 31, 2013  Show citation

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Jurečka, P. (2013). Strategy and Portfolio Management Aspects of Integrated Business Planning. Central European Business Review, 2(1), 28-34. doi: 10.18267/j.cebr.36
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    References

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